Gadgetory

they remember it all started back in 1998 yes with the Bondi blue I managed in fact this really relaunched all of our products the way we make products how innovative they are how incredible the designs are it also Pitta mised something out with us so well to create a breakthrough innovative product and then through the years relentlessly keep updating it with the latest technology to push it as far as the technology allows we've had seven generations of iMac each one better than the last so that's why it's so great today for you to be the first to see the next generation of iMac and here it is it is absolutely beautiful it is stunning from every side edge to edge glass that amazingly thin edge we'd like to see one in person I hope so as we have one right here so this is the brand-new iMac it is absolutely incredible the most beautiful neck we have ever made just want to get a look at how thin it is I turn it just a little bit look at that edge just remarkable how thin that design is there's an entire computer in here it's hard to believe this even just a display in here all right let me tell you a lot more about it that edge is five millimeters thin that is 80% thinner than the previous generation and it extends the entire length all the way down to this area at the bottom we lovingly call this the chin now that this enclosure is made of two parts that chin and that entire big aluminum back and they're put together previously with some advanced laser welding but this is so thin we want to do something even more incredible the engineering team use a technology you may not have heard of it called friction stir welding this is unbelievable the actual molecules of the aluminum emerged together between the two components to make one piece that are super-strong and nearly seamless the lengths they will go to to create these products is astounding but how did we make it that fan well to explain it let me bring back up the previous generation isn't it amazing how something new makes the previous thing instantly look old it's incredible well let's look inside and take it apart a bit the first thing the team did was engineer an entirely new display that's five millimeters thinner that's a huge difference and if you ever look closely at the previous generation there's a very thin air gap between the display in the front glass a two millimeter air gap or we've removed that as well by laminating the display directly to the glass this was a huge challenge we've never laminated its way this large to glass but the benefits are huge the entire display system is 45% thinner that makes a big difference then we remove the optical drive and completely re-engineer all the internal components to make something this amazingly thin let's talk a little bit more about this display the display comes in two sizes 21 and a half inch in 27 inch the 27-inch is 2560 by 1440 the 21 and a half inch 1920 by 1080 they're both IPS panels for a beautiful viewing angle and at full brightness over 300 nits so beautifully bright and we said that's fully laminated besides making it thin the full lamination delivers another benefit when you look at it the text and graphics will look like they're sitting right on top of the glass because they're right that close and it improves the optical quality and then we also apply an anti-reflective coating to the display but we wanted to make it even purer even thinner even higher quality image image quality and we use it new technology for us called plasma deposition you can go home and tell people today I heard about plasma deposition it allows us to apply the anti-reflective coating down to an in and meter thickness and the combination of all this hard work is really simple customers are gonna appreciate that it is 75% less reflection than the previous generation that's a really big deal and to top it off these displays are beautiful they're each individually calibrated on the manufacturing line with a spectral radiometer it is very very cool some of the other features is a FaceTime HD quick camera for 720p dual microphones and stereo a stereo sound system that sounds even better than the previous generation which is so hard to achieve because this has 40% less volume than the previous generation it also sheds up to 8 pounds over the previous generation pretty remarkable and again like the MacBook Pro so much work has gone on on the inside I'm very happy to show you what that looks like there is a serious computer inside this thin design here are some of the elements of it Intel quad core i5 or i7 Ivy Bridge processors Nvidia discreet Kepler graphics Wi-Fi bluetooth you can have either up to seven and sixty eight gigabytes of flash or up to three terabyte hard drive and up to 32 gigabytes of memory that's twice as much as before so much work has gone into fitting all of that inside a computer this then turns of i/o a headphone port SD card reader 4 USB 3 ports 2 thunderbolt and Gigabit Ethernet I want to talk about storage just a little bit more as I said customers can choose a hard drive if they want and many customers do because they want the maximum capacity others choose flash because that gives you maximum performance in many cases up to 3 to 4 times faster at key tasks well with the iMac as well as the Mac Mini we just discussed we have a new third option for you to choose it's called the Apple fusion Drive what's the fusion drive first it's 128 gigabytes of flash storage and added to that your choice either one or three terabyte hard drive and in software they're fused together into one logical volume we do this so you can get much faster reads and writes the hard drive can but best of all it's built into OS 10 mountain lion so it's automatic there's nothing to set up nothing to manage nothing to do it just works so how does it work well when you order your iMac if you choose the fusion drive you get it in this one drive made up of both flash in the hard drive of course the operating system entirely fits on that flash so we keep it there for maximum system performance in fact all the software that comes pre-installed on your iMac automatically fits in flash and then as you load up applications and documents or migrate in the from a previous computer will fill up all the space and use the storage you have and then automatically as you're using your computer oh it's tens fusion drive is figuring out what you use the most and what will benefit from being on flash so for example if you don't use iMovie very often but you use a lot of high-powered numbers spreadsheets it might move those on the flash or perhaps you use aperture not iPhoto well to move on a pitcher into flash and run it from there as well all transparently from from you you just use it it works and so how does it perform while using that aperture example when common tasks and apertures to import photos if you use a hard drive you get a certain speed and flash is over three and a half times faster at this task so how does the fusion drive compare here's how it compares get near the performance of flash with access to all of that storage without having to do anything else so that's the fusion drawings the iMac comes with a wireless keyboard and wireless Magic Mouse of course many customers also choose a wireless Magic Trackpad as well and for those who still are stuck in the past yes you can get an optical drive we offer a great super drive that plugs into USB there's a 21 and a half inch Mac that starts at a 2.7 gigahertz quad core i5 eight gigs of memory the geforce GT 640 M that's a kepler part in a terabyte hard drive for just $12.99 of course you can you can make other configurations if you'd like and these start shipping next month in November the 27 inch on that begins to the 2.9 gigahertz quad core i5 8 gigs of memory geforce gtx 660 m a terabyte hard drive for $17.99 and these start shipping and start shipping about a month later in december and again like all of our computers incredibly environmentally friendly energy star 5.2 EP gold and on and on we've also engineered this new iMac to even more energy-efficient uses up to 50% less power when sitting idle so those are the new iMacs 21 a half inch 27 inch but perhaps the boldest new iMac designs we've ever created and they carry on this great tradition we call iMac and that completes our announcements for Mac