so you've seen how we've been able to
bring intelligence throughout the
experience in iOS 9 but we do it in a
way that does not compromise your
privacy we don't mind your email your
photos or your contacts in the cloud to
learn things about you we honestly just
don't want to know we all of this is
done on device and it stays on device
under your control
and if we do have to perform a look-up
on your behalf for instance for current
traffic conditions it's anonymous it's
not associated with your Apple ID it's
not linked to other Apple services and
it's not shared with third parties why
would you do that you are in control
that is intelligent in Iowa
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