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CNET News - Apple shakes up management team - Inside Scoop

2012-10-30
hello and welcome to inside scoop I'm Sumi das joining me as Josh Lowensohn staff writer for cnet and we are going to talk about the shake up the management shakeup at apple today so Scott Forstall and John Browett are either out or on their way out why are they leaving first first let's back up for a moment here what positions do the hold sure so Forrestal was basically the chief of iOS software that's the software that runs on iphones ipods and ipads yeah at the keynotes he made all the announcements about the improvements to iOS exactly he was a big product guy you know he was the architect of that software he put that team together originally with with steve jobs and they created the software that's basically going to run their their mobile devices for the next ten years okay the other guy is john browett this is someone who Apple hired we started back in April and he's basically a replacement for their retail chief so he was in charge of all the retail stores all the comings and goings of all that product and the management and the strategy so he's go he's gone okay so why did they leave was this a forced departure or what are the rumors so apples said simply that they're leaving but there have been multiple reports from all sorts of reputable reputable places that say that these guys work and and brow it sooner than forestall forestall isn't actually leaving a company until sometime next year but we can assume it's going to be early on now I keep seeing the stock climb 500 600 700 points but yet people are unhappy obviously at apples and why what what's the what's the talk about why they were asked to leave I mean does this have something for for style to do with maps and how it was less than a stellar launch of their Maps app yeah there really to kind of things focusing here one of them is perceived missteps under forestalls watch in terms of software one of those is obviously Maps you have just a product that was not enjoyed by people at all it did not delight or surprise know and that's not to say it's a totally flawed product you know there's still benefits to it but it wasn't quite the execution that people are used to otherwise you know he's really been known for shipping software on time they've had these yearly releases I think at any other company a lot of people would say that's a success what's come out since then is it he really didn't play well with others behind the scenes others reports that he couldn't even be in rooms with other executives at this top level which for a company like Apple you just can't have that yeah the apology that Tim Cook issued after Maps was released and people expressed their disappointment very publicly that came out at the end of September I read a report that said that forced I'll refused to sign that apology to issue that apology is that correct you know we haven't been able to confirm that but obviously if true that's huge i mean to not put your name on something and have cooked do it you know obviously the top executive the buck stops there yeah but you have other executives including Bob Mansfield who runs hardware and now he's been assigned some other roles as part of this restructuring who put his name on something when the company kind of retreaded on some recycling and environmental waste things that they did earlier this year and he really took the responsibility for that okay and brow it were their mistakes that were made at the retail stores sure so there were reports of layoffs and cutbacks and you know for an organization like retail which is really apples crown jewel something that builds brings in billions of dollars and really the kind of the experience people have with Apple the first public face of Apple and right ways you don't want anything tarnishing that and it didn't happen for the the ten years that Ron Johnson was under the watch all right so what does this mean does this give us any insight into the post Steve Jobs era of Apple I mean that's what everybody is wondering about is this a signal of what's to come yeah you know a lot of analysts that we talked to and who put out notes this morning really say that this isn't a bad thing they say that change is good and this is really just Tim Cook kind of putting his his stamp on the company right so I mean you know we'll see when the market opens up again tomorrow what actually investors think okay Josh thanks so much pleasure for inside scoop I'm see me does thanks for watching you
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