Gadgetory

today we think we have the biggest step yet and delivering the vision that his ipad would really love to show it to you right now raishin iPad thinner lighter more powerful than ever before and incredibly exciting ly new in so many ways that it deserves a new name we call it yes we call it ipad air it begins at that beautiful 9.7 inch Retina display and she look closer you see the bezel around it is smaller than ever dramatically so that's bringing the previous generation in next to it you can see the bezel is forty-three percent thinner than the previous version making it more comfortable to hold in your hand when you look at it from the side you see how amazingly thin it is again let's bring in the previous generation next to it dramatically thinner just 7.5 millimeters then that's twenty percent thinner across the entire device now to make an iPad this thin took a huge amount of work over years the team has just been remarkable in finding every tenth and every hundredth of a millimeter from every level of the system from the bezel to the multi-touch surface to the display and battery and enclosure shaving every hundredth of millimeter and the benefits are not only making a thin but lighter to the previous iPad weight 1.4 pounds the new iPad air weighs just one pound that makes it the lightest full-size tablet in the world the smaller bezel lighter feel when you hold it it will be a dramatically different experience in the previous iPad in fact this happens every now and then we have an Apple product that we introduced where all the words and pictures don't quite do justice to how amazing it is until the moment you pick it up the first time and feel it yourself and when you get to do that you'll understand why we are so excited about this iPad air now what's inside is just as amazing as what's outside as inside is the brand new Apple a7 chip that we just launched with the iphone 5s and it's blown everything away in performance in fact gizmodo wrote forget the specs it blows everything away and it does it's a 64-bit desktop-class architecture in the palm of your hands it's an amazing chip with over a billion transistors go up also included the new m7 motion coprocessor as well now the CPU performance is twice the previous generation and that graphics performance is double as well we've charted that performance over time you can see from the original iPad which started with a very fast trip to begin with as you may recall and now we're up to eight times faster half of that performance coming now with ipad air and graphics performance look at this increase 72 times faster than the original iPad again half of that coming with the new ipad air and you're going to feel that across so many of the things you use playing games a two-fold increase the ability to do great 3d rendering professional applications we're opening large files in doing complex operations can be up to twice as fast this is a screaming fast iPad it's faster at Wi-Fi too for the first time we use my mo technology in an iPad that gives multiple antennas setting it up to twice as fast a total length and performance as before we've also expanded the ability to have broadband wireless access in more places around the world with expanded LTE coverage with more and more carriers and throughout the entire product there's all the things that make a great iPad experience a 5-megapixel isight camera that also captures HD video the new front-facing FaceTime camera with better low light illumination and for the first time dual microphones we're better audio capture as well as Siri voice recognition all this performance thus thinner and lighter design and it still delivers amazing all day 10 hour battery life that our customers love the new iPad air comes in silver and white and space grey and black and like all of our products it's made incredibly environmentally-friendly the new iPad air will replace our top-of-the-line full-size iPad start at the same just 499 for 16 gig Wi-Fi config and with cellular technology 629 and we have an iPad 2 it's available at 399 we're going to keep that there because there are a lot of customers that like getting access to a full-size iPad it's just 399 for this is our full size lineup I've had two or three ninety-nine ipad air at 499 ipad air will start shipping very shortly november first in a huge list of countries around the world you