Gadgetory

but for most of us we just want to take a picture they have the iPhone take a better picture for us and we have some huge advancements in technology with iPhone 5s to do just that first starts with the hardware a new camera system we have a new 5 element Apple designed lens that has a larger F 2.2 aperture let's more light onto the sensor we have a new sensor as well that has a 15% larger active area now our competitors would just pack more pixels on that make them ever smaller and cram them closer together to get some stat on a spec sheet that's not what we do we know a secret we know it's actually bigger pixels that make a better picture and the pixels on this sensor a 1.5 microns in size larger than the iPhone 5 and much larger than most competitive phones they often have one point over one point one micron size pixels for the bigger pixel they let in more light get a better dynamic range of color and less noise in the image all to make a better photograph the new software in iOS 7 has been designed to take advantage of this new sensor as well as the image the image capabilities of the a7 chip which are remarkable let me give you example of some of the things this new camera app is doing automatically for you when you launch the camera app before you even take a picture it's automatically setting white balance getting the right colors for you it's automatically setting the exposure level to get the right brightness level for the first time it's creating a dynamic local tone map around the image so you can get better highlights and shadows in the image for the first time it's doing auto focus matrix metering worth 15 focus zones this is DSLR level stuff to get a sharper image and then when you do take a picture unbeknownst to you it actually takes multiple photos it instantly analyzes them in real time 4 which is the sharpest and that's what you see on your screen it is completely automatic and much smarter and more capable than ever before it has a new flash as well we call it the true tone flash when you take a flash picture I'm sure many of you know that the ambient light whether you're outside or in a room varies in its color temperature for example a fluorescent light is cooler or bluer an incandescent light is warmer or more amber whatever color your Flash is it's going to clash with the color the lighting in the room and give you a photo that doesn't look quite right especially skin tones because skin is so reflective for the flash and the iPhone 5s solves for this actually has two LEDs one a cooler white one and another a warmer amber one and in real time it analyzes the scene and can present a color flash of over a thousand color variations to give exactly the right color flash for the room or situation you're in this is the first time that has ever been done not just on a phone but a camera of any kind it's truly a breakthrough so before using a phone that has a camera with a single LED you might get a photo like this you see as a warm incandescent light the skin tones don't look right at all the wood table looks too orange the jeans are too blue and not right that's really hard to fix later with editing this is an unreached photo right off the iPhone 5s in the same scene see much more natural skin tones the wood table looks great that's one of the great new features in the camera system here's another for the first time the iPhone auto image stabilization we've all run into situations like this in a room maybe a little bit less ambient light the subject is moving it needs a long exposure to get a picture but that means you're going to blur your photo so this isn't a keeper you've got to get rid of this photo but in the iPhone 5s you get a much sharper image in the same situation what is it doing and actually with a single press of the shutter takes multiple photos is able to combine them for the right exposure level but select the parts of the image that could be sharpest on that short exposure time all done instantly in real time there's another great feature this camera system a fun new burst mode when you go to take your picture if you hold down on the shutter button it'll burst a bunch of photos it can actually take 10 frames a second for as long as you hold your finger on the shutter so it can work like this so in two seconds we just took 20 photos of that scene now if every time you did this you had to go into your camera roll and sort through all those photos well the fun would be lost but the team has done a brilliant job using the a7 chip in real time as you took those photos it analyzes them for a number of variables it checks on exposure sharpness whether her face is in the scene whether they're smiling whether they're blinking and when you go into the camera roll it presents what it thinks might be your favorite shot out of all the shots you don't have to select them you can go inside and select any of the other ones you want they're all there but it picks the best one if it notices a shot like this one that was an action sequence it'll pick a couple shots to represent the major motions in the action so you have a few photos from that whole series all done in real time automatically one more great camera feature I want to tell you about slo-mo so we have a video camera you can select in the camera app we have a second one called a slow-motion camera you select that one and then you can create scenes with slow motion like this the iPhone 5s does in that situation it's capturing HD video at 720p at 120 frames a second now normal video is 30 frames a second and you can go in and select right on the screen what part you want to be normal speed what want to be the slow motion and instantly create it yet it looks completely natural and there's no loss of quality as you move in and out of normal and slow speed now all of these great features and technologies are simply in service of taking a beautiful picture so we have a few photos I like to walk through here and show you that are all taken right off an iPhone 5s not edited retouched in any way so here are some examples just a beautiful macro shot you see a great dynamic range of color in this image I still shot see great sharpness with it's better low-light capabilities you can get photos in all different situations that come out even more beautiful this is a California ground squirrel or sperm ophelia beach if you don't know it and the sharpness and detail is amazing this is right off the iPhone 5s camera beautiful skin tones rich deep bronze - gorgeous photo this one's gorgeous - a sunset shot incredible white balance just beautiful glowing tones and even the great panorama shots we can take our even better with the iPhone 5s this is 28 megapixel panorama taken with the 5s and what makes it even better now is we can adjust the exposure level automatically as you're painting the scene so for example this scene is more sunlight on the right hand side to the left of the sky the exposure was adjusted automatically as we pan the scene so that is the new iSight camera