Gadgetory

this is iPhone 5s is made of a high-grade aluminum with diamond-cut chamfered edges perfectly matched glass inlays the team is carefully considered every detail to make this the most beautiful phone ever made and it is the gold standard in smartphones it comes in three metal finishes silver gold and a new Space Gray and there are so many innovations inside it I'm going to tell you about three major ones today the first is performance we all want great performance and our devices and the iPhone 5s is a huge leap forward in mobile computing performance it starts with a brand new system on a chip from Apple called a 7 a 7 is 64-bit this is the first ever and a phone of any kind I don't think the other guys we've been talking about it yet there's a 64-bit desktop class architecture that means we can use a new modern instruction set an arm instruction set that's more efficient than the others use it has a lot of great technology in it the number that just stands out above all else there's over a billion transistors in it and this fits in a die that's about the same size it's the previous generation a6 it's about twice as many transistors it's remarkable you've heard a lot about iOS 7 but what we haven't told you yet is it's also been completely re-engineered for 64-bit at the same time there's 64-bit kernel libraries and drivers and all the apps that come with your iPhone 5s they've been re-engineered to 64-bit as well this will be an easy transition for developers as we've updated our tools with Xcode to support 64-bit so they can make 32 and 64-bit apps easily it runs OpenGL ES version 3.0 the latest graphics standard this means that graphic intense applications can bring their console and desktop level 64-bit graphics easily to the iPhone platform now an Infinity Blade 3 you play as two characters this is ISA a spell thei warrior fief each of these environments is huge extremely detailed and filled with rich and rewarding gameplay and each of these areas is as big or bigger than the entirety of the first Infinity Blade now this is all running real time with each of these complex environments being loaded almost instantly that's over five times faster than on an iPhone 5 now watch will literally just fade to black unload this and boom load in an entirely new world just like that we have a completely new part in the iPhone we call it m7 it works alongside a7 there's a motion coprocessor so what does that do well it takes advantage of all these great sensors and it continually measures the data coming from them without even having to wake up the a7 chip and measures from the accelerometer the gyroscope and the compass and with new software and applications you're gonna get a whole new level of health and fitness solutions never before possible on a mobile phone the great team at Nike is creating a new application called Nike Plus move it's all about helping athletes stay motivated to be fit and active throughout their day it uses the new m7 chip in core motion API as well as GPS help keep track over the kind of activities you're taking part in throughout the day and where you're doing it it gives you Nike Fuel points and let you compete with friends over Game Center all in service of having you have a more healthy and active lifestyle throughout your day it's really cool what about battery life we're really happy to tell you the team has done a phenomenal job they do have battery life that's equal or greater than the iPhone 5 had 10 hours 3G talktime eight hours 3G browsing 10 hours of LTE browsing Wi-Fi browsing video playback 40 hours of music listening up to 250 hours of standby so that's the first of our breakthrough technologies in the iPhone 5s a 64-bit class architecture an incredible performance of a7 and m7 it starts with a 16 gigabyte configuration at just 199 32 gigabytes a $2.99 the massive 64 gigabytes at 399 again on a standard two-year contract in addition to that the team has made set of cases that fit the character this phone so well they're leather cases died in these 5 gorgeous colors just $39 each and is also a beautiful product red one as well it's really great like all of our products it's really important that we design iPhone 5s to be environmentally friendly others don't talk about this but we're going to continue to because it matters so much arsenic-free display glass mercury-free display BFR free PVC free and highly recyclable with its high-grade aluminum and glass so now you've seen our two new phone lines iPhone 5c and iPhone 5s the 5c and these gorgeous new colors 5s these beautiful metal finishes and packed with these forward-thinking technologies the 5c starts at just $99 the 5s at $1.99 we're also going to keep a model of the iPhone 4s an 8 gigabyte configuration in the line many carriers will be offering that for free with their two-year contracts so this is the first time we're launching and rolling out two new lines of iPhone so how are we going to do that well starting on Friday September 13 that's this Friday you'll be able to order the iPhone 5c pre-order it online then a week later September 20th let's start there to purchase both the iPhone 5c and the iPhone 5s and channels in the United States Australia Canada China France Germany Japan Singapore and the United Kingdom