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CNET News - Ballmer: how Windows can capture smartphone middle ground

2012-11-15
what's the windows strategy in this well I think both guys obviously done a great job and you know are we need to stake out a position through two or three different things number one the ecosystem of Android is a little bit wild relative that is from a app compatibility perspective a malware perspective is maybe in a way that's not always in the consumers best interest it is uncontrolled conversely the apple ecosystem looks highly controlled and by the way quite high price the fact that we live in a country where almost every phone is subsidized you may forget it I was in Russia last week where you pay a thousand dollars for an iphone you're not going to sell that many iphones relatively in russia so the question is how do you get the quality but maybe not at the premium price with a control but maybe not quite as control the ecosystem and yet how do you allow for some of the lower price points more affordability diversity that comes with Android and I think you could say that's kind of the best of both worlds and I think that's available to us
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