CNET News - Ballmer: how Windows can capture smartphone middle ground
CNET News - Ballmer: how Windows can capture smartphone middle ground
2012-11-15
what's the windows strategy in this well
I think both guys obviously done a great
job and you know are we need to stake
out a position through two or three
different things number one the
ecosystem of Android is a little bit
wild relative that is from a app
compatibility perspective a malware
perspective is maybe in a way that's not
always in the consumers best interest it
is uncontrolled conversely the apple
ecosystem looks highly controlled and by
the way quite high price the fact that
we live in a country where almost every
phone is subsidized you may forget it I
was in Russia last week where you pay a
thousand dollars for an iphone you're
not going to sell that many iphones
relatively in russia so the question is
how do you get the quality but maybe not
at the premium price with a control but
maybe not quite as control the ecosystem
and yet how do you allow for some of the
lower price points more affordability
diversity that comes with Android and I
think you could say that's kind of the
best of both worlds and I think that's
available to us
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