Gadgetory

call its sibling rivalry two point oh I'm gonna look under tree gianni Mary trigiani has a friendly competition with her sister who is an author they're competing to show up higher on the page after you google their name I would sporadically show up above the fold in Google sometimes I'd be there most of the time I would not because she was dominating if somebody is just looking up my last name I'm toast so the marketing consultant turned to a new website brand yourself calm to change what happens when you type her name into a search engine like Google or Bing they focus on what do you want to say about yourself what do you want out there and let us help you do that brand yourself is one of the first services that helps individuals not just companies show up higher in google rankings through the use of search engine optimization or SEO your ultimate goal to get as many positive links that you like on that first page as possible you know and those things you don't want buried Patrick Jane Braun and his Syracuse University roommates Pete kistler devinwatson founded the company after Pete apparently lost out on an internship because he had the same name as a drug dealer the point is everybody should be actively improving their search results because people will look you up and what they find matters as for Mary she's already seen results if someone searches under married to Johnny it goes to the correct address it goes to everywhere pretty much that I want to go and hopefully soon she'll have top billing above her sister in San Francisco I'm Kara Tsuboi cnet.com for CBS News