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CNET News - Facebook brings video to Instagram

2013-06-20
juice video on Instagram you'll notice Instagram hasn't changed we have our feed here I'm going to walk through a demo now what we've done is make Instagram better so first you tap on the capture button in the middle of the tab bar and let's say we were at blue bottle coffee in the city and we wanted to record a moment there now what you'll notice is it's the same screen but now you've got a video icon on the bottom right everyone's trying to see I love it we'll move that up next time so you tap the video icon and all of a sudden you go into video mode slide over you've got a separate capture button all you have to do is hold down that button to start recording video so let's do that so let's say we're at blue bottle coffee they're using a Japanese siphon machine to make some really beautiful coffee but I'll tell you you can capture a lot in 15 seconds which is what we did 15 seconds of video it's the right balance between not too short that constrains your creativity and not too long where you end up having to wait a lot of time for something to download it's 15 seconds of beautiful video that you can record very easily but not all the time can you fit a single scene into 15 seconds without going to multiple clips and we've heard loud and clear from the community that's what they want so let's go back and actually record our first clip so we're recording our first clip here of the Bristol bottle now we want to add some color of pulling a shot of espresso this is making me thirsty so we see the next shot of pulling some espresso and then finally let's see the Bristol pouring a beautiful latte so here we are pouring the beautiful latte and i'm recording it by holding down that button but you know what his hands in the way and that's not good so what we've allowed you to do is very simply get rid of that last clip or frankly get rid of any it all we got to do is touch the little delete button in the bottom left it highlights the last clip and deletes it so let's rerecord that last one to get a better collage here we are with the beautiful finished latte and let's just focus on the latte itself now we're done recording and this is a great video that I want to share with my friends so I click Next and this is where it gets exciting as of today 13 brand-new custom filters designed for video only so when I click Next you'll see the preview this is what people are going to see in the feed it's a beautiful cover frame that I've decided and it's a little touch it's an Instagram touch these are the little details that make all the difference so as per normal I can fill out my my caption that I want my friends to see hashtags work just the same way this is the same Instagram we all know and love but it moves you can add to a photo map you can name your location or share it to your favorite social network it's as simple as that and with that we upload in the background and before you know it it's available for all your friends to see
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