Gadgetory

either you love it fun Cottenham star or you love to hate it but no matter how you feel Gangnam style is making history as it crosses the 2 billion views mark a song and an incredible video there's never been a video that's been quite like that it's a pretty visually stunning short attention span winner right from the start it's pretty engaging and there's a lot of let's say incongruous or surprising visuals didn't really know what you were gonna get into made you want to watch again and again and again Justin Bieber's baby is the only other member of the billionaire's Club but it's a distant second to Korean pop star sized viral chartbuster die says there's more to come asked about the two billion milestone the singer said quote they are very honorable and very burdensome numbers with the appreciation that will come back soon with more joyful contents the video has helped boost k-pops popularity kpop viewership on YouTube jumped by nearly three billion in 2012 Gangnam style was uploaded in July of that year it's also inspired parodies it spurred an invisible horse writing dance craze NASA Johnson style there's something about the fundamental democracy of the platform that lets our users access whatever they want whenever they want that that really makes for these sort of independent success stories and again it's in a pre YouTube era this type of success for an independent Korean artist it's with 1 billion monthly users and 100 hours of video uploaded every minute YouTube is venting Gangnam style is a one-hit wonder for the video sharing site we're already planning for a world where there's hundreds or thousands of videos that reach billions of views and one of the big things that one of the big challenges we have how do we support all that usage how do we transmit all of that data over the Internet another challenge viewers are watching on mobile devices 40% of the time to future-proof their player for users on the go undiscovered dance fads and the next cat sensation YouTube re-engineered the way it streams video we do it out in much smaller pieces and we as we do out those pieces were actually checking to see whether or not it got through if it gets through very easily then we say oh okay maybe we can actually send a little bit more water send you higher quality if we see that there's problems we see that the you know pipes are a little bit stopped up then we send less water when the data doesn't get through the player switches to sending lower quality video so size shades may not be sharp but the video is less likely to freeze and hopefully you'll never miss a single Gallup lasso or in San Bruno California I'm Timmy das peanut calm for CBS News