Gadgetory

when we start a company there was like maybe an eighty-five percent male skewed audience but that just goes with anything sort of new and innovative I think it's but you know what at what we've seen over time hey hey it's the iphone audience look at the people that buy iphones look at the people that it's the ipad users it's actually Silicon Valley I mean we live in a bubble here we really do in the sense of people are people that are using these first technologies is just happened emails good audience but what we found over time that it actually skews more female and the females are the ones that are driving the most interactivity if we look at the top 100 shows and you look at the audience like modern family revenge then they've Game of Thrones we have stuff on Showtime it's actually becomes a actually a female skewed audience that is actually driving most of the social activity but every show is different I think we're seeing a transition from male scooty audiences of female and I think that you know if you look at any sort of digital platform that's successful females drive the most amount of engagement and a time spent on activity and that's this driving our and then the advertiser interest of that so when the pngs and the Unilever's and the crafts are the ones that are contacting us because those are the ones that are driving this to screen behavior