Gadgetory

what makes it different oh so we essentially make a smart rifle okay we take a normal rifle and normal ammunition and we put a we integrated with technology that allows someone to be able to make more accurate shots allows them to stream video of those shots and collaborate with them and allows them to actually download and share recorded videos of them tell us how that works with your gun so because we're able to basically we're able to integrate several technologies right one is we have a networks tracking scope that has a series of sensors in it it has laser rangefinders which give you an exact range it has temperature and pressure sensors it has a inertial measurement unit in it when what that does is it's a collection of gyroscopes magnetometers and accelerometers that allow the scope to know its orientation in space because angular orientation is important from ballistics perspective and the scope actually also tracks the target so you can place a lock on your target it will persistently track that target as it moves and it will give you the velocity of that target up to 10 miles an hour and allow you to make that shot on that target while it's moving in addition to the network tracking scope we also also have the guided trigger so the way a shooter shoots is he designates a target in and places a persistent red dot on the place where that shooter wants to shoot if he doesn't like it he presses his tag button again to clear it and he continues to tag until he gets the dot he wants yeah when's that dot is placed he immediately sees a blue X that blue X represents the immediate ballistic calculation when he wants to arm the system he squeezes and holds the trigger that turns the X red so when the system will only fire when the red X and the red dot are perfectly aligned so if he ever wants to abandon the shot he just releases the trigger it goes back to blue X red dot won't fire what precautions are you taking sure that these don't get into the wrong hands especially as your community community grows well we have an application process for every gun and every gun goes through the federal state and local level background checks that are supposed to happen you know state by state they differ but every sale is made through a federally licensed firearm dealer in addition we give the owner a option to passcode his scope what that allows him to do is when he is storing he can put a passcode in just like he has on his phone that allows him to lock out the advanced functionality that's Co so it gives him the ability to put an extra check in for when you know in case it gets stolen or in case he feels they don't somehow be out of his control I mean these are concern you know that obviously that this could get into the wrong hands you know and the technology being so accurate as it is that it could do some damage more damage than perhaps what it was intended for obviously well it's the firearms like we are integrating our technology with exist in the marketplace today they exist in people's hands today so it's a bolt-action firearm and it is no different than any of the other firearms already out there we're just allowing a person to maximize the potential of what that firearm can do outside of your target audience the hunting community what type of reception have you received you know for example coming here to the Bay Area you know which is not probably as maybe gun friendly as Austin Texas how are people receiving so we find that people who don't like guns are not necessarily gonna like our type have gone any more than they don't like all the other guns so you know I that's understandable viewpoint it is what it is we find the people who do like guns and have all of admitted hey that's pretty amazing technology some of them have said this is not for me outside of the shooting community from people who are not necessarily you know happy about guns they have to accept the fact that this is not I didn't do anything with different with the gun what we've done is use technology to make that gun more effective to make the experience of those shooters who they already don't agree with a better experience you know when it comes to a music player you do want things to be easy but is there a danger that it might be too easy for something like a powerful weapon well it's not a danger that can be too easy from a perspective of the people with every experience people want it to be something that's easy and it's intuitive to them right so whether it's snowboarding or basketball or any any outdoor experience everybody wants to have the information that they need at the right time to make the right decision to be successful at that endeavor we were very careful to be you know to be sensitive to the political environment but at the same time to emphasize the technology like a Consumer Electronic Show to be able to say hey look I understand whatever your beliefs may be and whatever your politics are with respect to firearms we were here to showcase the technology