I am Hollywood from cnet com with a
one-minute Molly rant recently I wrote
about how Facebook might not ever make
money on mobile because the site wasn't
born mobile they just don't get it so I
thought that this week I should offer
some constructive advice about how sites
can make money on mobile I mean
somebody's got to figure it out we all
have the same problem the only sites
making money right now on mobile are
gaming sites like Zynga or anyone that
offers in-app purchasing now my
prediction for the future of mobile
monetization if I could walk out for a
minute is that it will include a pinch
of in-app buying whether it's
subscriptions or upgrades or tokens then
there will be a dash of leads where
companies get paid whenever a user
clicks on a local coupon or buys a local
deal and yes of course a healthy helping
of advertising I mean it's not really
facebook's fault that they aren't making
money on mobile because advertisers
aren't spending a lot of money there yet
that's a huge opportunity so once mobile
advertising takes off plus a few other
creative efforts I think the mobile
economy could start being awesome for
everybody and if not I'm sure the porn
people will figure it out that's it for
this week everyone for more of this rant
and others like it go to newscom / moly
rings
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