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CNET News: How to make money on mobile

2012-06-01
I am Hollywood from cnet com with a one-minute Molly rant recently I wrote about how Facebook might not ever make money on mobile because the site wasn't born mobile they just don't get it so I thought that this week I should offer some constructive advice about how sites can make money on mobile I mean somebody's got to figure it out we all have the same problem the only sites making money right now on mobile are gaming sites like Zynga or anyone that offers in-app purchasing now my prediction for the future of mobile monetization if I could walk out for a minute is that it will include a pinch of in-app buying whether it's subscriptions or upgrades or tokens then there will be a dash of leads where companies get paid whenever a user clicks on a local coupon or buys a local deal and yes of course a healthy helping of advertising I mean it's not really facebook's fault that they aren't making money on mobile because advertisers aren't spending a lot of money there yet that's a huge opportunity so once mobile advertising takes off plus a few other creative efforts I think the mobile economy could start being awesome for everybody and if not I'm sure the porn people will figure it out that's it for this week everyone for more of this rant and others like it go to newscom / moly rings
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