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CNET News: HuffPo's social-TV gamble

2012-04-04
I think what's so interesting is in the conversation about social TV so much of the dialogue is around how one uses social you know to discover get involved with experience television content so it's really about how you take TV and make it social one of the big bets we're making is that social can make great TV so our big you know one of the big things we're working on right now is the launch of Huffington Post streaming network which really looks at this from a different dimension and I think represents one of the core beliefs we have which is that content and conversation and so many of the in so much the dialogue we bifurcate that world we look at how conversation and social impacts content and how content impacts conversation we believe they're integrally intertwined based on what we're seeing on the huffington post so we're embarking on a venture to essentially create a what we would describe at a top level is a never-ending talk show which uses the huffington post as the real-time script so we will be distributing that in both alive format where we will be programming in real time capitalizing on where the zeitgeist of the conversation is actually occurring but then we also recognize you know where some of this conversation has been which is there's a synchronous live experience but there's also an on-demand piece of it and you have to enable both and so we're enabling that both is a live experience as well as taking that show essentially and breaking it into clips that can be viewed on demand that can be shared through social mechanisms and that can obviously be promoted throughout people's social networks you
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