I think what's so interesting is in the
conversation about social TV so much of
the dialogue is around how one uses
social you know to discover get involved
with experience television content so
it's really about how you take TV and
make it social one of the big bets we're
making is that social can make great TV
so our big you know one of the big
things we're working on right now is the
launch of Huffington Post streaming
network which really looks at this from
a different dimension and I think
represents one of the core beliefs we
have which is that content and
conversation and so many of the in so
much the dialogue we bifurcate that
world we look at how conversation and
social impacts content and how content
impacts conversation we believe they're
integrally intertwined based on what
we're seeing on the huffington post so
we're embarking on a venture to
essentially create a what we would
describe at a top level is a
never-ending talk show which uses the
huffington post as the real-time script
so we will be distributing that in both
alive format where we will be
programming in real time capitalizing on
where the zeitgeist of the conversation
is actually occurring but then we also
recognize you know where some of this
conversation has been which is there's a
synchronous live experience but there's
also an on-demand piece of it and you
have to enable both and so we're
enabling that both is a live experience
as well as taking that show essentially
and breaking it into clips that can be
viewed on demand that can be shared
through social mechanisms and that can
obviously be promoted throughout
people's social networks
you
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