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CNET News - Inside Microsoft's new flagship store in Sydney

2015-11-11
Microsoft has opened the doors on its first ever Sydney flagship store in Australia it's the first outside North America and the atmosphere has been pretty insane loads of crowds queues wrapping down the street and of course as we've come to expect from Microsoft stores plenty of people in bright shirts waving clapping and dancing but just exactly how does Microsoft plan to get people in the store and buying and what do they have on offer let's take a look the store opening ties in with the local launch of the surface book and Microsoft band both of which are exclusive in Australia to this store customers can also pick up the new surface pro 4 as well as accessories like laptop cases from Kate Spade and even Beats headphones Microsoft is also catering to gamers with dedicated Xbox owns and there are plenty of video screens to watch the action one of the things I love about the store is their 178 screens with 38 different video feeds means in different areas of incredible immersive experience in one corner you can be playing Minecraft and another corner you can be playing with our surface hub devices and really thinking about the way we're going to collaborate in the future there's even a dedicated answer desk where you can come in and troubleshoot problems with your new product or any device running Windows so with the answers desk we really provide services to customers from any sort of ecosystem come in we'll get your PC tuned and clean and it'll make sure that it walks out working giving away products and concert tickets to early customers we caught a few of them in the line bigstar opening today what are you excited to see the surface book the pro four and the new loom is fantastic how about you I'm definitely very excited to see the band 2 and the Lumia 930 XL you just went up on stage what just happened I just got a surface pro 4 shaking and so what are you excited to see in the store today I want to see the band and the Microsoft band opening six weeks out from Christmas in one of Australia's busiest shopping districts Microsoft certainly has the timing right but once the Christmas sales have died down how will the store fare even Cortana can't predict that one for more news head to cnet.com
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