Gadgetory

hello and welcome to inside scoop I'm Sumi das and joining me is Donna Tam a staff writer for seen it thanks for being with us Donna your problem so changes are coming to Facebook and you were at an event today where they were announced we'll talk about those in just a second but first I want to find out about the atmosphere at the event what was it like yeah well there was a whole bunch reporters there they filled out the room nicely and at facebook headquarters mental partners right and i think i heard from some folks who had been at the other event for the search announcement that graph search grass search there actually was less people there and maybe it's because we all kind of like heard of enough rumors about what was going on and like plus everyone knows like you know the newsfeed what it is right so but definitely before graph search people were like it's gonna be a phone it's gonna be like this time we knew it was gonna be about this fee okay so what were the announcements that were made what are the changes that are coming so basically newsfeed is now going to have content specific feeds which means that you can choose what type of feed you want to browse so that could be all photos or all like music related posts which includes the music your friends are listening to through other apps or like musicians that you follow or like on facebook or bands that you like and then they'll have their posts rise up in this music feed so you could do that there's also stuff for different feeds that have existed before like the game's only feed and the close friends feed but now it's all like in one place and basically they've they've done a lot to the design in terms of making it less cluttered right so it's very did mention that many times many times less clutter less cluttered it's gonna be prettier and simpler yeah and basically what they did was they took a lot of inspiration from her mobile apps I noticed that they say that instead of taking the desktop and trying to make that the you know replicate that experience on mobile they took the mobile version and are trying to make duplicate that desktop right because they find it to be a version that has like faster navigation a lot of ways because there's a constraint of space and so because there's that constraint they they were able to like think of ways to like make things function still with the little amount of space they have and so they felt like that was appropriate for desktop because makes it so that the images can be bigger now the visual element is much more emphasized in racing design right so yeah let's talk about that because they did talk about how it's going to be visual they mentioned pinterest a couple of times they mentioned photos a couple of times what they didn't mention as much was this little company that they own code Instagram right I've been there I'm not sure what happened there but they definitely after the presentation was over during the Q&A someone asked him about that like what about Instagram what about the treatment that they're going to get and Mark Zuckerberg said you know that it's Instagram is there is gonna be treated like any other third-party app that they have so Pinterest like Pinterest you know pintura is going to get the same amount of play and big bright photos as an Instagram photo would but I think that was his emphasis was like they kept repeating over and over again how all the content is treated the same all the content will get this like new burst of just just new burst of like visual and like highlighting the elements that are important to that kind of content right and we it makes sense you know people like formats that are cleaner and easier to read and digest but why are they really making these changes well I think when you ask the people at Facebook they'll say you know this is about go bring a better experience to the users and making it easier for them to find the content they want to find I think in the end they also talked about how they know they realize it's also going to bring more people have people this will also have people spending more time on Facebook right so because they're gonna be looking to me a deeper dive at things and spending times on different time on different feeds and you know it would result in them as many more time advertisers probably love this because it's going to be bigger ads as well so Facebook is very big I'm making sure that ads are a seamless part of the whole newsfeed process and advertisers have found that those that are put inside the newsfeed definitely make more money and attract more attention in the one to the right hand side where they kind of just plop them there right right so in the end this will also mean that advertisers will get the nice treatment on their ads they'll get bigger pictures they're get more emphasis on their links you know and so people again can see that within their newsfeed and you'll be this as if they're you know looking one of one of the content that may be their friends provided or something that does seem handy and could it be all so I mean there has been some talk that they're sort of going after Twitter's business a little bit with this new revamped is I think people have seen the similarities and that you know in the past when they've talked about like how they do their newsfeed there's a filter there's an algorithm there's a way of filtering things out that are going to be more relevant for you and people have been upset about you know reacting and people have reacted you know negatively in that in some ways because they think that they won't be able to control what content they see and not have an algorithm do it for them so when you have something like Twitter which just kind of throws everything out there from all the feeds you follow yeah you know this is a way for facebook to kind of replicate that as well yep all right and roll that's going to be slow so not everybody's going to get it all at once they're going to test it out get feedback and then gradually Ryan get it to all of their users correct yeah all right Donna thank you so much for inside scoop I'd see me does thanks for watching