Gadgetory

hey everyone and welcome to the inside scoop I'm cnet's kara tsuboi joined by senior managing editor kent german and today Kent and I are talking all about the samsung galaxy s4 which was just announced on Thursday of this week so we know a lot about the phone already this affects the features the size and all that but I'm more curious to hear your thoughts on where this phone falls in the landscape of smartphones well Samsung's done a good job of having its Galaxy S line i mean the image of it has been a little convoluted because they have some really low-end galaxy models but the galaxy s that's their flagship brand everybody knows that everybody's familiar with the device the galaxy s3 was very popular successful and with this device you know it's a huge step forward beyond the galaxy s3 but it is taking that phone inching it a little throwing almost every spec imaginable in it getting the screen a little bigger so it's a nice little push forward for them and I think it's going to be very successful as far as s3 users is it worth them breaking contract to get this phone you'll probably not and we know it depend on what kind of deals that carriers offer if they come back and they say well you can extend your contract and will still give you money off possibly but I don't think are the outset not really an outside of the whole Android family is it worth people jumping platforms I mean do you really see iOS users hopping over to get their hands on the s4 no I don't know anything if maybe but you know somebody's really committed to iOS they always have been there probably always going to be so I don't see this phone in particular making someone switch over to Android I think it's really difficult to talk about the s4 release without talking about yesterday's announcement there is roughly what a 45-minute hour-long spectacle for lack of a better word it's a good word what are your thoughts on that that whole you know dog and pony show and what that really says about the company and the audience are going after well you know Samsung has always sort of done this theatrical performance thing you know a few years ago few years ago at CS they had a little kid running around in a wolf's head and talked about using the devices at home and that was very bizarre and then a few years ago mobile to Congress they had dancers and trapeze artists so they've always sort of tried to throw in this rope theatrical of the four aspect to its performance or to its press conferences and you know they really can't go the route of maybe what Apple would do just having a couple of SEC's they're talking about the phone because then they'd be criticized for being boring so I think Samsung's trying to do something different I don't think yesterday was quite what they should have done as far as some of the performances on stage but it's very Samsung to do what they did yesterday little bizarre try to be a little crazy but maybe the execution not really what it should be do you think it really resonated with their target audience well I don't think that I don't know what their target audience is I guess for from this presentation good point i was looking at insane but this phone really is for everybody like it's seen its review we or first take we say it's for people that really want a high-powered Android bonus for people that is it so i don't think the phone has a clear target market right now and from yesterday's presentation I don't know who they're going for samsung is a Korean company so perhaps there is something lost in translation sure there is i mean there's always you know you're talking about a company that's born and bred in korea they're incredibly powerful in korea and you know there's that they do have to transfer that sort of corporate image into different cultures and there's always you know that's going to be fraught with complications and so i think we might have seen a little bit of that yesterday yeah well let's hope that the phone speaks for itself I hope so because presentation did it senior managing editor ken German I'm Kara Tsuboi thanks for watching the inside scoop