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CNET News - Inside Scoop: The bottom line on Apple's bottom line

2013-04-23
in today's earnings it was kind of a surprise because Apple actually met expectations a lot of the times they've had a blowout but then kind of more recently they missed particularly because analysts kind of up these estimates so this is kind of the first time that Apple's provided something that's a little bit lower and a little bit more conservative and it actually worked out really well for them for today's earnings this is really kind of a show that Apple still is selling a lot of products they've made all new records for iPhones and all new records for iPads actually surprised on both those numbers which blew some of Wall Street's numbers away the the point really turns out of the future and what Apple is doing next and Tim Cook today's Apple CEO really provided this vision that they're not really going to have anything till the fall and have a really good 2014 but that leaves a lot of questions between now and then there were a lot of questions today about what Apple is doing next the company is totally cagey about it of course there were questions about bigger iPhones new products like a watch or a television they kind of dodge around that by saying we don't have anything to tell you but we have some really great stuff in the pipeline it's really been there kind of go to way of saying we can't tell you what's happening but they seem really bullish about what's coming up next of course when that is we don't really know the big news that come out of today's earnings is really what they expect for the next quarter which isn't great their their estimate was pretty far below what analysts were expecting a big part of that is their margin that's how much they make on each of their products that is considerably lower than what people thought it would be so that combined with revenue it's they're just not making as much as they used to based on the fact that products are more expensive along with the earnings announcement apple also announced a repurchase plan that was a little bit higher than what they had before in fact 55 billion dollars higher along with the dividend that was fifteen percent this is really something they can do to potentially raise the stock price but also make people happy with the stock which has been going down and value you
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