Gadgetory

you're so sick of being asked how you guys are gonna make money this is this is what i want i will let me ask you for salt do you know how you're going to make money uh we don't mean it like that is the title of the talk right um it's in parenthesis we can forget about it um I don't read things in room so here's the deal instagram has three things that we need to need to get right the first is building an audience okay so we have 27 we have 27 million people you know 27 million people is not too shabby but it's nowhere near the scale you need to make a massively large business so we're working on it we add a million users a week it's fantastic things are going really well the second is that we want to create a stage and when I say we want to create a stage what we want to do is build a platform where advertisers can come and you know perform their advertisements so if you look at our medium we're all about images and images are really important to us because they're the same language that advertisers tend to speak and display advertising what we've seen is people like Burberry banana republic Audi you name it they're all signing up and they're using Instagram as a really clever way to showcase their product and I think that through that we can do some really cool stuff now the third part of this is actually tools which we haven't gotten to what are the tools that allow advertisers to use our platform differently than say a user right now if an advertiser wants to put something on like if burberry wants to post a photo they either need to take it with a single iPhone or send it to themselves via email and then crop it out of their library it's like such a terrible experience that it's almost amazing that people are doing it it's amazing that we see the amount of traction with brands that we do so those are the three components and and I think the third is really where the monetization starts getting interesting and I'm not going to say that we're going to know day one exactly how it takes form but i think it's about experimentation and not ignoring it say for like the first five years of the company i want to make sure that it's always top of mind because we're here to build a business you