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CNET News - MLB tests Apple's iBeacon at Citi Field

2013-09-27
the ballpark experience involves hotdogs peanuts and crackerjacks but now it also involves your smartphone Major League Baseball's at the ballpark app has new features coming out next year where you could take your smartphone around in different parts of the park and get pop-ups based on beacons this is all part of iOS 7 ibeacon technology these beacons around the park are sending out Bluetooth signals so when I walk around I'm gonna get different messages and when I enter I just got a welcome to City field message every stadium has different points of interest and here at Citi Field it tells me to walk near the homerun Apple to learn more about it now in this example I walk in my ticket was just scanned and oh I just got a pop-up for $2 off a hot dog now this is just a demo because here is rewarding my first time at Citi Field but if I came on the 10th time I might get something different and different stadiums will probably offer different things it's all up to each stadium here at the Mets merchandise store there's a beacon in here as well and I just got a pop up for 20% off Major League Baseball is working with different stadiums to determine where these beacons are going to be located but you can expect to start to see them in 2014 and yes they are talking about putting this on Android phones as well but for now it's just another way to enhance your experience at the ballpark at Citi Field I'm Bridget Carey Christine it
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