Gadgetory

so what else can we do to help customers find even more uses for ipad to use it in places they never imagined in manners they never have before I think we can tell by your excitement you know what this is this is ipad mini and what can you do with an ipad mini that you can't already do with the amazing fourth-generation ipad well this you can hold it in one hand now this just isn't a shrunken down ipad it's an entirely new design with a beautiful aluminum and glass enclosure where every detail is finely crafted in may just exquisite and the process by which they're manufactured or at a level of tarts is unseen in our industry there is nothing as amazing as this this incredibly thin and beautiful iPad Mini beautiful from every angle incredibly thin and light we'd like to see one in person this is iPad self in that is amazing here let me tell you a lot more about it so this iPad Mini is just 7.2 millimeters thin that's about a quarter thinner than the fourth-generation iPad put in context it's as thin as a pencil that's there it weighs just point six eight pounds that's over fifty percent lighter than the previous ipad 4th generation so in context what can you compare that to it's as light as a pad of paper we were going to say a book but books are much heavier so we came out with a pad of paper comes in black and white the white with silver the black with a slate back it's beautiful on both sides I think one of the biggest questions people wonder is what screen size that we pick and why and the team worked really hard thinking about this we want an ipad that's capable of running all that amazing software written for ipad thought developers having to do any work we wanted to be smaller such that it could be thinner and lighter as you can see but not so small that it stops being incredibly usable because the ipad is the most usable of all these devices so let's look at it side-by-side here's current ipad 2 next to the ipad mini the ipad 2 is nine point seven inches on the diagonal ipad mini 7.9 so that's easy to remember right 9.7 7.9 and the pixels are even easier to remember because they're exactly the same the original iPad the iPad 2 are 1024 x 768 a new iPad Mini is 1024 x 768 that means all of the software created for iPad all works on the ipad mini unchanged and it's great to use in both the portrait and landscape position which our customers love to use it in both manners so it's great for reading your email and responding to your email and surfing the web it's great for managing all your photos and sharing them with friends and family it's fantastic for kicking back and reading a magazine or a book on it is amazing to sit there and hold it and do a facetime HD phone call and something so thin in life it's great for all of your I work applications keynote Pages Numbers it's fantastic for all the ilife applications iPhoto iMovie GarageBand I mean it is so much fun to sit there and play multi touch software instruments in garage band on this thin and light ipad and all of those applications work wonderfully on it so if you're a customer who likes to use facebook all day long you're going to love using facebook on the new ipad if you love creating content with applications like paper an amazing drawing application and love doing that on ipad mini if you love playing games playing incredibly amazing games like real racing 2 are incredible on the new ipad in fact i could sit there here and do 275,000 examples for you and i would love to but we don't have enough time they work amazing on ipad mini no one else can say that with their tablets in fact others have tried to make tablets small on the ipad and they failed miserably these are not great experiences well why let me give you an example so here we have ipad mini on the right and an android tablet on the left this is the latest greatest most favored reviewed new device so let's compare them well first let's just look at the bezels around the display ours the iPad Mini is made of aluminum we've worked hard to make it thin so it's comfortable to hold the news with one hand there's made of plastic it's thicker in fact the entire product that Android product is thicker and heavier than ipad mini even though it has a smaller display so let's look at those displays on the diagonal there's a seven inches the iPad Mini is 7.9 that doesn't sound like a lot more does it well that's on a diagonal the actual area of the display 21.9 square inches for the android tablet 29.6 for the ipad mini the ipad mini is actually over a third larger display area thirty five percent that's a huge difference and it doesn't stop there what's the number one thing people do on their iPads surf the web we love to surf the web on our iPads so here's surfing the web this is a popular museum the Guggenheim Museum and visiting it in both browsers but you can see there's things around the browser there's tabs android has some software controls in the bottom of the display so let's remove all that noise and just look at the web pages you can see a huge difference the ipad mini it's about fifty percent larger for surfing the web holding your portrait orientation that is a gigantic difference if the ipad mini is thinner and lighter i said many customers also like to use it in the landscape orientation so let's turn them sideways so remove all the noise or on it here's your web pages the ipad mini is two-thirds larger to surf the web there is a gigantic difference in these products and it doesn't stop there there's all those third-party applications as Tim told you we have these amazing applications for iPad users we've learned we have over 700,000 applications that can run an iPad but customers love the ones written for iPad designed for that screen over 275,000 of them what does the other platform have they have phone applications stretched up not tablet applications so for example if you like to hang with your friends and yell you get a great experience on ipad mini you get a scaled-up phone experience on that other product is a big difference if you like to shop on ebay a huge difference between what you can do on an ipad on these other products like to listen to music and pandora the difference is a night and day like to go search for videos to watch in vimeo a great experience not great experience like to plan your trip on tripadvisor an incredible experience and ipad mini well you know right so you go on and on let's talk a little bit more about what's inside ipad mini it is a great ipad in fact the technologies inside are equal to or better than the ipad 2 in every way there's an amazing set of technology that make this just in a great ipad first there's an apple a5 chip a dual-core a5 chip that has more than a power to drive this incredible mini display and give you great performance for all your applications and games it has a FaceTime camera now better than what we had an ipad 2 a facetime HD front side camera and even bigger difference on the camera on the back side a 5-megapixel isight camera so you can take beautiful 5 megapixel photos or 1080p HD video that's far in advance what we had on ipad to the wireless has advanced greatly to it has the same LTE capabilities that you see in our new fourth-generation ipad LTE wireless we have the faster Wi-Fi as well 802 11 ABG n and n at 2.4 and 5 gigahertz for twice as fast Wi-Fi we felt in that lightning connector so it's compatible with the accessories being created for iphone 5 the fourth generation ipad ipod touch and ipod nano and all of this technology all this incredible capability in such a thin and light device the team has worked really hard to get you the same battery life 10 hours of battery life just like the fourth-generation iPad so hopefully iPad Mini is every inch and iPad as you saw it comes with a great line of accessories including these optional smart covers that come in blue green pink light gray dark gray and even a great product red one as well they're smart so they work with the software intelligently and they're great to use in every angle they really complement this incredible new iPad Mini the ipad mini starts with a full 16 gigabytes of memory and the Wi-Fi configuration we priced at 329 horse that is the lowest price yet for an iPad helping us to reach even more customers so this is the ipad lineup I've had many it starts at 329 ipad 2 or 3 99 ipad 4th generation with the retina display at 499 of course there are many configurations of memory you can choose from so there those are the Wi-Fi configurations and then of course cellular configurations so there's something in a wide range of price for everyone in each most amazing best iPad or tablet device that anyone anyone is offered now if you want to get your hands on one how are you going to do that well both ipad mini and the fourth-generation ipad be able to start to pre-order this friday on october 26 and the Wi-Fi versions will ship first just a week later on november second to a large list of countries here they are the cellular versions first in the US and then gradually around the world