Gadgetory

yahoo has a new messaging app called live text which lets users send each other texts along with live video but there's a twist the thing that we did to innovate was we removed audio and this way you can actually use it anywhere and so what you'll find when you start using the product is doesn't matter if you're in a room crowded or if you're outside you actually will text but you'll get a lot more information through that video when we introduced it to people the first reaction is actually a little bit of like what and it's a little conspiring that they kind of are like huh that's that's unique that's different and then what we found is that keep on coming back to it and what what really was happening is that they were introducing new times in their day to start using the product I know from my own experience I will immediately answer a lot of texts no matter where I am and I've been in meetings with Marissa or anywhere and just happily respond you'll find that people adopt and use a number of different services and this isn't a social network right so it's not about building a follower ship or things like that it's really about that one-to-one communication this is ben rubin foreseen that news