Gadgetory

the first thing I want to show is a way that we've tuned Windows Phone to help make you more efficient and give you a customized way to connect to the apps that maybe you haven't pinned and get two notifications about things that are happening as well as get quick access to settings so I'm going to come up here and pull down from the top and show you our new action center in Windows Phone 8.1 yes thanks chip we know this is something that a lot of our users have been asking for so here it is and if you look down from the top the first thing you'll see is it shows you more detail about things like your actual battery percentage these four buttons are customizable quick settings I can set whatever I would like and down below are the notifications coming from all my apps and those app developers we're putting you in a position to really control what's shown in those notifications through new AP is that give you control and the user has great control as well because they can decide which apps should cause the phone to vibrate or make a sound or just show up in the action center and so on so as you see I brought this down over the lock screen it's accessible wherever you are in the UI and you can see the app has got complete control over the lock screen when I move and touch it shows the time and calendar and notification information in a unique way and when i unlock and unlocks and I'm actually going to come over here and switch to a different one to give you a sense for how widely varied these lock screen experiences can be i mean the sky is the limit in terms of what all of you will be able to do this creativity once it's available here you can see my day of the week is displayed completely differently the arrangement of things on the screen is different and up here you see this cool sort of this one's called Tokyo these three balls all align very nicely when I pan right up to the top and then it unlocks with Windows Phone 8.1 users have the option to choose a high density lots of tiles layout where they get three columns of cross of tiles and I'm going to jump in here to settings and go to the start and themed area where you can see down here there's an on off switch for showing more tiles I'll leave that turned on so that's one way we're letting users greatly customize their start screen but another thing we're doing here is we're letting people choose a background first start so I'm going to choose background and go into the set of backgrounds that we've supplied because I like this one here with this cool green texture which matches my phone I'll say okay and then you can see there that photo has been selected and now when i go back to start voila I have a really different and beautiful visual appearance for my tiles all of this is about making Windows Phone more personal and better able to fit your personality and look the way you want and give you customization because we think when a phone knows you you have a better experience with it there's no other device that's so personal