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CNET News - New Facebook News Feed simpler, more visual

2013-03-07
here's where we are today with news feed on mobile and desktop and and here is the new design this design reflects the evolving face of your newsfeed it it's designed for the way that we're all sharing today and the trends that we see going forward and now there are three things that we're going to focus on today in this design rich stories visual and engaging your choice of different feeds dig into any topic that you want and a mobile inspired consistent you I the same Facebook experience across all of your mobile devices and desktop as well now we're really proud to show you this new design and we're excited to get it into all of your hands into the hands of all the people around the world who love Facebook and now in order to get into some more detail on this I'd like to hand it off to our director of design Julie zoo thank you Mark so this is the current state of our homepage today and this is the section that's devoted to news feed as you can see it's about a little less than forty percent of the total real estate of the screen and yet what we talk to people we hear this over and over again this is what matters to me these are the things and my friends are saying and sharing and doing and seeing and the rest of it frankly is just clutter so when we synthesize all this feedback and we took a step back and we thought about how we might make newsfeed better it came back down to the stories understanding what it is that people wanted to share with the things that they were posting and then designing the very best container to let those stories shine let's walk through a couple of examples over the weekend some friends and I had a little get together and one of my friends is a really phenomenal photographer she's always lugging around her 22 megapixel you know canon mark 3 with her wherever she goes and I always love to see the photos that she takes in my newsfeed afterwards and yep they don't quite represent the rich high quality photos that she takes they say a picture is worth a thousand words and today's designs probably more like 500 in the new facebook redesign we're really taking these photos and putting them front and center so that they're more visual more beautiful and more immersive so that you can get a sense of the experiences that your friends are sharing from the moments that they captured throughout their daily lives and this isn't just for individual photos we're also giving the photo albums that you share a major facelift so that if a friend of mine goes to china and she takes these amazing photos i can see them and instantly they tell me the story of her adventures there my friend Chris true hard loves to share these articles these little gems that he finds all around the internet in the new design we want these attachments and articles to really shine this starts to resemble something more like what you might see from the table of contents of a well-curated magazine we've got a much larger image a more prominent title and as longer summary that tells you what this article is about where our we're also starting to add the logo of the publishers in the corner so that when I see something like this I can instantly know what it is and click and read the whole article if I want to you take all of these stories and you put them together and what do you get you get this a richer simpler more beautiful newsfeed on both desktop web and on mobile that's focused on the things that you care about what your friends is are saying what your network is sharing and what's going on with the people and pages that you care about
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