Gadgetory

you want to build for windows because we are going to innovate with a challenge of mindset we're not coming at this as some incumbent trying to do the next version of Windows we're going to come at this by innovating in every dimension dimension of hardware the software experiences across the windows family and go after this in such a way that you see us make progress with rapid pace in fact it was a massive milestone if you look at what we've done on the phone the update to the PC and tablet are the new devices Stephan showed this is all the what you can come to expect from us and we'll keep pushing at it there will be a couple of things that will be pretty unique to what we do one is what I call the sensibility we have of bringing end users developers and IT professionals together that's one thing that we've always felt is what birds the magic of platforms from sort of the first version of Windows to what we think is Windows in this era of mobile first cloud first and then the second real attribute for us is to be able to create a developer opportunity which is broad so one of the things that we are doing is making sure that the opportunity for you as developers across the Windows family is expanding some of the changes that both Joe described and Terry alluded to where we are going which is to be able to make your new applications built for in RT and the Windows Store in fact the fact that you can use them in the desktop mode that completely opens up a huge base of users for your applications that your new targeting windows with so this notion of creating the broadest windows opportunity for your sockets for you is a huge priority for us and you know we have huge volumes still you have hundreds of millions of pcs tablets and phones still on a run rate basis and a billion plus PCs that will all be upgrading so therefore we have a significant opportunity for any application you target windows and then the last thing is we are betting on this platform ourselves you saw from Kirk Owings Bauer how he's building the next generation of office applications work for this platform so we are going to basically use the same platform that we want you to target to build our own set of applications so those will be the three reasons because we're going to innovate with the challenge of mindset we're going to create the broadest platform opportunity in terms of sockets for you and we are going to bet on that platform ourselves and that's the reason why you should target our windows