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CNET News - Nike Fuelband SE jumps into crowded fitness gadget market

2013-10-15
it doesn't matter if you're a couch potato or a gym rat the booming fitness tracker market is bound to offer a gadget that suits your needs nike has announced its new fuelband SE this updated version costs 150 dollars and adds a splash of color with the new fuelband SE we have tightened up our algorithms and so now we can really precisely predict all-day activity as well as get into high intensity ones as well as low intensity activities users can also log activities more accurately people can also retro actively go and change in activity so if you're doing something like yoga you can tell it it was yoga and it will calculate that past time differently but Nike isn't the only player in the game Fitbit offers several options from the zip a basic clip-on tracker to their latest the force which has some SmartWatch capabilities they just introduced a product that's twenty dollars cheaper and actually hooks up with your cell phone and shows you when calls are coming the force runs one hundred and thirty dollars and can also tell you how many floors you've climbed another crowd favorite the 130 dollar jawbone up features a bendable design crammed with sensors that track everything from what you eat to when you sleep it even logs mood swings the current design darling of activity monitors is the 120 dollar shine from misfit wearables that's worn on your wrist pocket or as a necklace the new push band targets fitness buffs worn on the forearm this one hundred and fifty dollar device monitors the metrics that matter most serious athletes if a healthy heart is your primary concern the 100-dollar why things pulse is one of the few devices that offers a built-in heart rate monitor the right fitness tracker could nudge you to kick your activity level up a notch in San Francisco I'm Sumi das cnet for CBS News
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