Gadgetory

just because you're not the head of a multi-billion dollar high-tech empire doesn't mean you can't look like one take Facebook CEO Mark Zuckerberg who is getting just as much attention for his sense of style as he is for his company's IPO he's not just gigantically successful he's never looked anything other than a kid an online clothing retailer beta brand.com is aiming to stay ahead of the less than the versace asked zuckerberg couture he's the Mount Everest of hoodie where's founder chris linn lane' is capitalizing big time on zuckerberg flair for casual wear that's how the executive hoodie was born we made for our standards a very large first batch of these things that got snapped up in 24 hours so right now everything but that people are buying on the site currently exists in a giant roll of fabric that's right for a hundred and forty-eight dollars a pop you can relax in the boardroom or the bedroom without a wardrobe change so we'll call it the law of unintended consequences for this brand new burgeoning fashion com who is no longer held to the traditional laws of the fashionable in fact this company is coming up with one or two new designs and releasing them every single week we're talking disco pants seersucker shorts and red devil smoking jackets but for now the hoodie reigns until the next big trend and my money's on the dress pants sweatpants in San Francisco Jonah's tishnar cnet.com for CBS News