Gadgetory

I'm sure a tip again with cnet news and today I have with me phil molyneux president and coo of sony electronics today Sony hosted an event in New York to show some of its new products that has recently announced so Phil maybe to start cause you kind of talked us about what recent announcements we've seen from Sony you know what you guys are showing that it is your pleasure and actually what we've done today is showed a wide range of new products that we're bringing to market some of them we showed up the consumer electronics show in january so right behind us is a great example this is our new 55 inch and 65-inch 4k ultra high-definition TV and just to put that into context with these products can give you a visual display that is four times the resolution of Full HD for consumer I think a normal average consumer who would look at this you know would say the picture is beautiful but I think it's hard to differentiate between normal HD so what are you guys doing to kind of show the benefits of 4k and make sure people know you know why why should you spend you know thousands of dollars on this where you can buy regular yeah of course our marketing campaign will be coming in shortly as we bring these products to market and then I'll consumer messaging our messages to our consumers will make it clear on what is the benefit so brighter colors I have followed to a feature in a real-life pitcher policy that they can experience at home better audio output but I think the real key for the consumer will be when you go to retail and you see Sony's 4k Ultra high-definition TVs and you compare it to HD you just go I want that that that's already history right along with you know some of the hurdles you know people not necessarily tell me the difference I think content is clearly a big issue for 4k you guys had talked about this you know new video offering that you know that you're planning to roll out this summer rose are there any more details you can give us about that or explain a little more you know how that's gonna work yeah let me give you a bit more of a flavor on the content side so we have a very complex processor that are brilliant engineers of develop and what it enables the TV to be able to do is you can take broadcast content feed into the TV Internet content because it's connected TV or blu-ray one of the seven thousand bits that i mentioned we read this and it will upscale it in other words improve the picture quality dramatically so the contents over there but we can make it better and then the native content 4k content which is now starting to proliferate there are many movies have been shot in 4k native content in Hollywood today we're also remastering content as we did for our 84-inch to being so last week or you know recently you guys had your another you know major announcement for sony doesn't directly fall under you but i think it's pretty relevant to what your what you ever see and that was the PlayStation 4 yeah so I think one of the one of the criticisms or you know I think one thing people were surprised about there weren't as many details there was no actual hardware shown you know was that deliberate is this not ready yet you're just not ready to show it you know what what's color I think you know which like Pride and when we show a product that it's fully functional so you know we're time off to the product launch itself and we want to show the consumers the best right out the gate that's important so you know we bring the TV's today these are you know pre-production samples but they're stunning and they were to the level that we want them to work but we need them to work for consumers so we show them today so we you know it give us a little bit of time we won't disappoint okay great well thank you fo my pleasure thanks a lot it's up you