Gadgetory

so you like everything so far well I'll try not to blow it so I get to talk about iCloud we've been working on this for some time now and we're really excited about it about ten years ago we had one of our most important insights and that was that the PC was going to become the digital hub for your digital life what does that mean well it meant that that's where you were going to put your digital photos where else were you gonna put them your digital video off your digital camcorder and of course your music right you were going to acquire it in the device or potentially on your Mac and you were going to basically sync it to the Mac and everything was going to work fine and it did for the better part of 10 years but it's broken down in the last few years why well because the devices have changed they now all have music they now all have photos they now all have video and so if I acquire a song I buy it right on my iPhone I want to get that to my other devices right I pick up my iPad and it doesn't have that song on it so I have to sync my iphone to my Mac then I have to sync my other devices to the Mac to get that song but then they've deposited some photos on the Mac so I have to sync the iPhone again with the Mac to get those photos and keeping these devices in sync is driving us crazy so we got a great solution for this problem and we think this solution is our next big insight which is we're going to demote the PC in the Mac to just be a device just like an iPhone an iPad or an iPod touch and we're going to move the digital hub the center of your digital life into the cloud because all these new devices have communications built into them they can all talk to the cloud whenever they want and so now if I get something on my iPhone it sends up to the cloud immediately let's say I take some pictures with it those pictures are in the cloud and they are now pushed down to my devices completely automatically and now everything's in sync with me not even having to think about it I don't even have to take the devices out of my pocket I don't have to be near my Mac or PC now some people think the cloud is just a hard disk in the sky right and you take a bunch of stuff and you put it in your Dropbox or your I disk or whatever and it transfers it up to the cloud and stores and then you drag whatever you want back out on your other devices we think it's way more than that and we call it iCloud now iCloud stores your content in the cloud and wirelessly pushes it to all your devices so it automatically uploads it stores it and automatically pushes it to all your other devices but also it's completely integrated with your apps and so everything happens automatically and there's nothing new to learn it just all works miss Brooke's now you might ask why should I believe them they're the ones that brought me mobile me it wasn't our finest hour let me just say that but we learned a lot now the three core apps in MobileMe were contacts calendar and mail three things we'd obviously like kept up to date we've thrown them away we've reacted and rewritten them from the ground up to be iCloud apps and we've put them on all of our devices so as an example in contacts when I make a new contact on my iPhone it's automatically brought up to the cloud where it's stored on the cloud right the truth is on the cloud and then it's automatically pushed down to my other devices so they're all in sync it's that easy I just update a contact on my iPhone and don't even think about it and that contact is updated on all my other devices and if I change it on any device it's updated on all devices wirelessly automatically without me doing a thing so that's contacts here's calendars works much the same way I make a new calendar event on my iPhone it's stored in the cloud and it's pushed to my other devices pretty cool we've also added calendar sharing so as an example if I'm sharing a few calendars with my wife at school and soccer calendars let's say right and I add a new calendar for a teacher parent conference on my phone it's again automatically pushed up to the cloud and automatically pushed to my wife's iPhone if she adds she that's an appointment for a soccer game again goes up to the cloud and back to my iPhone it's that simple and so calendars has it stores your calendars in the cloud changes on any device or push to all your devices and we have shared calendars and we think you're going to love the new calendars it just works and then we have mail the mail was in the best shape of all but it's even better now we give you a male accountant at medCom your new messages again are pushed to all your devices and like we're used to your inbox and folders are all kept up to date on all devices so that's mail and no ads we build products that we want for ourselves too and we just don't want to ads so we can't get there so these are the three apps that form the core of mobile me we used to sell them for a subscription price of $99 annually as of today this product ceases to exist and those three apps are