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CNET News - T-Mobile shows off new UnRadio music service

2014-06-18
I knew people thought there was going to be some sort of a free streaming service given out in Seattle today they just picked the wrong location when they guessed it so let's just talk about music freedom talk about a pain point and a trend a hundred and thirteen million people stream music on their mobile devices now that is up twice since last year and in the last couple of years the streaming traffic on our network has gone up six-fold so talk about a coming attraction how about this sixty-seven percent of streamers do their streaming on mobile devices remember that trend in the beginning and what's happening here now how about this a huge percentage of people forty percent and growing say that they limit their streaming on their mobile devices because they're petrified about data bucket overages and charges that they're going to get from the carriers major fear major pain point so what do we do we free you and back to the first point why because we can because of our network because of the data capability and this is a trend so music freedom means that every single note from right now starting with the top seven or eight which account for eighty-five percent of music will come free not against your bucket and even when you exhaust your high-speed data bucket you will still stream music free at a high speed our view is let's just give all the top streaming services all of them in fact these six services represent eighty-five percent of the streaming music data traffic on our network let's set the data price for all of these services to zero let's have full speed streaming let's have no data overages no caps unlimited let me ask you a question when was the last time you heard 18t or verizon even utter the word unlimited come on they view it so totally differently and that's what we're excited about tonight and by the way not only these top six services but also a couple of our of our closest partners services like milk music from Samsung and also an app that we're very excited about coming soon to all the app stores from our partner sfx beatport music and EDM sensation coming soon will be included in our program and so we set out to do something really special for these customers because in many ways there are very best customers and we scan the landscape for an internet radio service that we could provide for these customers probably not surprised for free and we didn't really find it because what we found was internet radio itself as John said has a few pain points involved in it there are some things that people aren't getting from their internet radio and so we sat down with our crosstown friends at Rhapsody and we created together and asked Rhapsody to create Rhapsody unraid EO being announced and launch tonight from this state with our friends available in all of the app stores available in all the app stores nationwide tonight a totally new internet radio product that takes things to a totally new direction it's five dollars a month for the public but you might not be surprised to hear for our unlimited 4G LTE customers on our newest plans it's free it's included and for every other t-mobile customer it'll be available at a discounted price of four dollars
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