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CNET News - The Golden State Warriors bring beacons and Google Glass to the fan experience

2014-04-14
what's up guys Brian song here with cnet com at Oracle Arena for the Golden State Warriors and we know technology is everywhere in our lives and beacons are a hot new thing well this is the first NBA arena to actually implement beacon technology i'm here with Kevin cote senior director of digital here with Golden State Warriors thanks for hanging out fest keV yeah thanks for being here so that's a lot of fun you know I wanted to kind of talk to you about beacons implementing them here as part of the fan experience kind of talk to us about how that works and it really works with the Golden State Warriors app right sure yeah so so what it is it's about enabling our fans to use their mobile device as a companion to their experience here at the game and we believe the beacon technology is going to be something that continues to take off so we wanted to kind of be early adopters in it to really get our fans used to the technology we already do a lot here in the arena with phones whether it's Facebook chicken or this Instagram wall a variety of things to enhance their experience and the beacons are just another way to do that and then really what school at the app is not only is it done over a low frequency bluetooth but also in an inaudible sound a tone right its center throughout the arena right right yeah it so it can be sent out via these beacons or even through our PA system in the in the bolt if we wish now does that mean you probably won't have like a dog day here at the area just in case that's safe to say now tell us some of the stuff that will be delivered to your phone through the answer so right now when a fan comes to Oracle Arena they're greeted instantly as soon as they walk through the doors with welcome two warriors ground that's kind of what we call this place warriors ground and immediately they're served an opportunity to win a free doublet the first 50 fans do so and actually come right here to the Facebook table in addition to that Knights facebook giveaway to get that free item we've done a couple other things and enter two wins for VIP experiences so that's something you're getting right off the bat when you come in what we're going to do in the future is merchandise discounts at our team store we also have beacons upstairs in the upper level so through our app you can actually upgrade your seats moberly through your phone so we remind you that as soon as you get the elevator I like that so if I'm kind of in the nosebleed yes I've got a little extra change I can use the app right and move on down yep all right I like we remind you that through the beacon now we're here in the heart of the silicon valley you know we have this instagram wall behind us really the Warriors you know arena oracle arena is one of those places that could really leverage this technology are you guys really trying to be kind of one of those leaders in that space yeah we're trying to but we also have to be because we're in this space we're in this our fans expect to be able to use their phones they expect to have Wi-Fi they expect for us to enable them to enhance their experience through the phone alright guys you know what this is google glass and the Warriors are jumping on this and you guys are developing your own google glass application correct correct yeah glass Marin and really it's an extension of our mobile app again being in the Bay Area we probably have more adopters of google glass than most markets so we want to be make sure we're ahead of the curve again and bring that experience to to this platform and the thing about this is this is not going to be just isolated at any section you want any fan that it comes to a game then is wearing a pair of these bad boys $1,500 right now to be able to jump into your app what type of information and things will they be able to see so it's actually built on the same Android platform as our Android mobile app so anything from play-by-play shot charts to game flow information about the players and then someday also live camera angles different different camera angles altering throughout the arena anything that really enhances that experience so that you don't even have to look down you can be watching the game and but then they're actually looking up up into the right and seeing stats and anything that's going to make the game even more enjoyable we know in the a.d.d information all day every day age that's going to be important alright guys so there you have it just another way that the gold State Warriors are really getting in front of the technology movement in really implementing things like the beacons and Google glass right here for cnet.com I'm Brian Tom
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