Gadgetory

now everyone knows what happens when you drop a handful of Mentos into Diet Coke there's amazing geyser that goes up 25 or 30 feet in the air in the process of playing around with this chemical reaction Stephon bolts and Fritz Grove unknowingly became viral video stars put it up he told one person on Monday morning let him a show called all right boys anytime take it away in less than seven years more than 100 million people have seen this diet coke and mentos video earning the team more than thirty thousand dollars that's led to more videos and partnerships with McDonald's in coca-cola and has forced Steven to rethink his career as a trial lawyer I'm not making the same money as that was making as well but it's a lot more fun these people are making a lot of money they're putting their kids through college doing this quitting their jobs to be able to do this because they're they have a steady income from this audience that they've built Kevin Alec and his team track video trends for YouTube to him a winning video has to be shareable we don't just want to watch those videos you want to talk about them with somebody else you want to post them in your social media feeds you want to have a conversation in a new book on the topic volts and Grob explain what they think are the key elements to viral success true don't waste my time be unforgettable and ultimately it's all about humanity as for what they're working on next well you might just have to wait until someone forwards you the link in San Francisco I'm Kara Tsuboi cnet.com for CBS News