Gadgetory

blackberry maker rim will soon launch its new BlackBerry 10 mobile operating system on two new smartphones I'm Jessica Dahl court for CNET and I caught up with rim CEO Torsten Heinz to ask him about the future of blackberry the reason why we built this new platform was not just to build a new smartphone OS or to build a new tablet OS right I actually truly believe and I see it a lot when I debate this with you know economists and market constituents is that we move into the new economic growth curve of wireless and what is it going to be it's going to be mobile computing right because the devices that you've just seen they have a computing power that is close to a laptop already right so you will move from some sort of a static computing domain towards your computing powers always at your help the idea is not to just build in your smartphone OS the idea is to move this company into the leadership position mobile computing what attracts the people to blackery is bbm on a competitive blackberry so it's the whole package you have to look at not just the device right and the way the carrier and us we were marketing this together so you know we're not we're not clearly we're not just in the low and me to phone game we cannot do this right I can't build a $60 black boy right that's not where I want to be this is not where this company needs to be right we need to be in the aspirational domain we need to be in the mid here and we need to have services associated to blackberry that attract the consumers and make their overall value proposition good a lot of speculation about when it's really going to be in the shops well I can tell you is launch date is January 30th right that's why we show the devices to the press and then shortly thereafter whatever that is you will see it in the shops Kosar we bring a QWERTY device out and we bring a full touch - I thought we owned the QWERTY segment nobody builds physical keypads such as black bear it does we will own and expand that segment as much as we can that's the baseline on touch our representation in the market let's say US market right now is is a minor representation to put it mildly right so the full touch device will be the instrument which which we will be gaining market share back in the US that's that that's the sales gameplan we haven't built a new platform for just a year I mean this platform is gonna take us to the next decade so what they get with BlackBerry 10 is a real future approved platform and a whole new innovative user paradigm that is not this application grid anymore that was very intuitive five years ago when it was invented it was fantastic right and it really caught on with the user but now with the BlackBerry flow and with the peek and with a hop concept it just makes your it makes you more productive with less stress and people will love it think about this in vertical industries do an example hospital right doctor hits the patient room and if C hits the bed of the patient gets all the data from the hotel data repository knows who the patient is then he goes to updates updates and this terms means what was the surgery what happened during the surgery why was it done how was it under da da da da he goes into activity and sees you know all the medication all the recent activities that were performed on that patient and that's what we're looking towards as a vision this isn't gonna happen in the next six months right but this is where the company is moving because the industry is moving that this is the the room of opportunity