Gadgetory

this downtown Las Vegas showroom resembles a large boutique with designer handbags couture clothing and an array of shoes but what brought marshal champagnes family into shop was the store's name Zappos we were walking by and we saw Zappos and I know my mom is a huge fan of Zappos I actually got a pair of shoes without even looking for them the popular online retailer set up this 20,000 square foot pop-up store during the holidays hoping to entice customers with the ability to touch hundreds of products before ordering them when I'm searching on eBay or whatever whatever I'm looking for I'd like to hold it and see the size and material whatever it's made out of being able to have customers come in touch and feel products discover other kinds of lines as Apple's carries is a really great way to get in front of their customers this store has a limited inventory especially compared to the huge online selection there's not a lot to try on and there are only a few items you can buy and walk out with but once you do find something you like use self-service kiosks developed by shop with me you can scan an item see all the other colors and sizes even if it's not physically here in stock you can choose it checkout and celebrit free next day shipping to you after closing the pop-up store mid-january Zappos is now examining the data to help determine if where and when they should set up shop permanently there might be more as Apple's pop-up shops coming the future or permanent stores we'll see what happens it's something other online retailers are also experimenting with Amazon opened a pop-up store at the Westfield Center in San Francisco to sell its Kindle e-readers and tablets hyper lines new york store carries less than 10% of what you find on the site but with online sales growing why would successful shopping websites revert to the traditional brick-and-mortar store 90% of shopping still happens offline so brick-and-mortar stores are so capturing most of the revenue from shopping right now but they still want to have an online feel the Zappos store stayed open 24/7 just like the web site in Las Vegas I'm Kara Tsuboi cnet.com for CBS News