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CNET News - Where Yves Behar finds inspiration for product design

2015-10-14
designing products that are beautiful and designing products that are useful is really the same thing for me the beauty makes them useful and the practicality makes them beautiful we don't really separate the two we've worked in in the home environment we've worked in tech we work in wearables obviously everything needs to be better designed I believe in designing the products and the experiences at the same time there's a lot of tech products that are over featured that I have a lot of unnecessary things and so what we try to first understand is what are what are the key features that people are gonna love what are the things that are gonna help them every single day of their lives so these products are used several times a day to unlock my door to see who is at my door to let somebody in by they're giving them a PIN code or sending them a digital key and so it's really important that that these are designed at the same time it needs to look like a piece of hardware you know we didn't want to have a display on it that you know yet another display that kind of flashes at you and tries to communicate information for you so when we have lights coming on on the product to indicate functionality it comes through the metal for wearables to become you know something that everybody wants to use and not just wants to use when they exercise or you know for a specific activity they need to be thought as 24-hour wear I think as wearables continue to evolve towards being much more like jewelry and accessories I think more people will adopt them we have some projects right now that are looking at robots and how can robots not look like robots not look like you man oh it's out of the movies but rather beautiful objects that will deliver a little function in fact you know the August smart lock is a robot it knows that I'm coming towards the door and automatically unlocks the door before get there so it it has a brain and the physical ability you know a little robot that would open the door for me every time someone says you know there's not a lot of room for innovation in a certain field like say like smartphones they're more mostly like large you know black rectangles these days every time people say that I think there is a great opportunity to do something different to surprise people and August our goal is to work on things that actually will make a difference in people's lives will allow them to go about their busy lives and we know will make it easier to do so
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