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CNET News - Why Apple Pay may be more exciting than the Apple Watch

2014-09-10
apple's event was filled with headline-grabbing hardware but its new mobile payment service Apple pay may ultimately have the most impact on our daily lives every day between credit and debit we spend 12 billion dollars you can't see it but encased inside the iphone 6 and 6 plus is a near-field communications or NFC antenna and an NFC chip the new feature along with the passbook app which stores credit cards turns Apple devices into mobile wallets to ensure security Apple is incorporating touch ID the fingerprint authorization feature and tokenization it's basically generating a new 16 digit number in lieu of the actual number that you have on your credit card so that that way when that's the information that gets transferred to a merchant the expectation is that Apple will succeed while other efforts like Google Wallet and soft card haven't taken off NFC technology just isn't being adopted by consumers I mean it goes back to the whole like merchants aren't accepting those technologies then customers don't have anywhere to go to use them but Apple has an advantage its brand is basically that you know our technology works like they sit around their way they kind of look at all this emerging stuff and they pick out what actually will work well for a consumer and that's something merchants will pay attention to they know that when Apple moves into a space consumers will generally follow Apple has a solid start partnering with retailers like McDonald's and Macy's plenty of places to swipe and shop in San Francisco I'm Sumi das cnet com yes
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