Gadgetory

Christine samra is one of 108 million people who blog on tumblr a friend of mine introduced me to a blog that was only on tumblr so when I went on that blog I liked it and it just it made blogging easier to kind of condensed all your blog's into one spot the site as a diary like filled offering users a mix of blogging and social networking samra was drawn to its simple format finding it faster to follow and share fashion and music blogs on tumblr versus competitors like WordPress if my mom wanted to do to get a blog I would recommend her to use tumblr it's almost like painting my numbers it's so easy since it's 2007 launched tumblr has built up clout beyonce and her husband jay-z debuted photos of their firstborn on tumblr it also attracts fashion icons and sports outlets tumblers distinctly youthful vibe most users are under 35 makes it especially appealing to the struggling tech giant Yahoo which is acquiring tumblr for 1.1 billion dollars so we couldn't be more excited about bringing tumblr into the portfolio right now it's kind of an eighteen-year-old brand that kind of lost its mojo by bringing in tumblr and all those users and all that content it's possible for Yahoo to be reimagined as a as a truly 21st century rather than 20th century website the news had some tumblr users bolting to competitor WordPress perhaps worried about advertising which could play a bigger role on the new tumblr well there been some defections from tumblr users but it's a small number when you compare it to the overall number that they have yahoo CEO marissa meyer has said tumblr will remain independent and said quote we promise not to screw it up tumblr is a phenomenal company and we couldn't be more excited while we're acquiring it we intend to operate it independently their roadmap their vision all of that stays on track meanwhile tumblr fans are hoping that's a promise the company keeps in San Francisco I'm Sumi das cnet.com for CBS News you