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CNET News: Yahoo exec on what's driving social TV

2012-04-04
what's coming up on the horizon the near term horizon that you're particularly excited about we were a company that was recently acquired by yahoo where what we had done was basically looked at consumers and what they were doing which was engaging with devices while they were watching TV and we found a really simple way to connect them for us I think the biggest shift that we're seeing and and and you're right and saying the acceleration is actually happening and a lot of us are going to be talking about what it means to be a post-pc era and what that really entails from a consumer behavior I think we look at that and say all of these additional waves that people are engaging with their devices while they're watching television is one of the most interesting behaviors that is going to come and for us you know simply put it's about interests and Beyond interest it's about how do I expose those connections in real time so I think you know obviously Facebook has done an enormous job with exposing people social graphs and connecting people I think we believe that interests actually dominate at certain points so it's funny you know well if you observe what's happening around consumers especially I mean I can talk about from our application experience people are willing to have a conversation because they're both engaged in the same thing we're both watching Game of Thrones that's enough for me and I'm interested in you and I'm willing to connect with you and chat with you and have a discussion with you around that even though I don't necessarily know you and so I think what we're what we're going to see in the next six to eight months is more and more of that type of real-time networks real-time connectivity and frankly a different form of consumer engagement around devices and if you're I guess for all simply put if you're not thinking about how that experience translates into a device you're missing what what consumers are doing it's a very different set of consumer interactions it's not like what we've seen in the past from you know kind of a two-handed text input typing experience it is a very different experience a very lightweight experience and it's a very connected and sort of simple experience
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