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CNET News: Yahoo's layoffs and lost identity

2012-04-05
mm Yahoo employees will be losing their jobs that's about 14% of the company's workforce this company is sort of rudderless and struggling to figure out which direction to go and getting hit it in all directions of its business well yahoo began as a web directory it quickly diversified into several hundred sites trying to find a foothold as a search engine mail server and news hub Yahoo for five six years has been this company that people keep saying what do you do right are you in search sort of but Google is doing that are you in social they tried to buy Facebook didn't didn't happen experts say these layoffs won't affect Yahoo web sites that sees 700 million users a month but too many consumers it's a non-issue I don't use yahoo mail at all so it's just not as cool as Gmail I like Gmail has everything I need their search isn't the best but there's still some things that they're good at rest in peace sort of unfortunate but it seems like that's the direction they're heading analysts say this perception is what could be the final nail in the coffin Yahoo's reputation is terrible there's just no way around it to people around the world who use Yahoo Mail fine to people who use Yahoo Sports sites fine they have plenty of good properties but as a company and for the people who work there it's got a bad reputation and that's not helpful what will a leaner Yahoo look like we'll find out on April 17th when the company releases its quarterly earnings statement in San Francisco I'm Kara Tsuboi cnet.com for CBS News
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