Gadgetory

today we are launching the biggest advancement in the history of iPhone and I couldn't be more excited and more proud to show it to you now these are the new iPhones the iPhone 6 and the iPhone 6 plus they are without a doubt the best iPhones we've ever done and I hope you'll agree they're the best phones you have ever seen to tell you all about them I'd like to invite Phil Schiller up to the stage their design is like nothing ever before incredibly unique from the glass front that curves around the side to meet seamlessly with the anodized aluminum back completely with stainless steel Apple it is truly the most beautiful phone you have ever seen and from the start the team is envisioned that the new iPhone 6 would come with two display sizes but not any display would do these are a new generation Retina displays we call them retina HD and they are by far the most beautiful displays ever built into a phone they are new in every way they're incredibly bright their colors are stunning they're accurate srgb accurate and across from the top to the bottom the team has worked hard to make them the best we know how from their eye on strength and glass all the way down to new thinner back lights and yes they're bigger they're a lot bigger here on the left is an iPhone 5s in the center iPhone 6 and on the right the iPhone 6 plus that you can see the difference and if you don't know here's their sizes and boy are they packed with pick the new iPhone 6 I'm sure somebody already done the math has over 1 million pixels in the iPhone six-plus over 2 million pixels both thinner than any phones we've ever made the text is incredible - even sharper and more of it you can see here in the messages app the iPhone 6 displays more than before and the 6 plus displays more in as extra room there so we put your friends faces right there front and center and when you turn them in landscape we show more as well so for example the messages app now has a new horizontal to up display your weather shows more of your day stocks for those of you fall stocks you get a great horizontal view now with two up male has two up so you can see your inbox and your messages and when you bring up the keyboard in any of your apps with the iPhone 6 plus the keyboard takes advantage of the display area to give you some more keys for example dedicated keys for cut copy and paste there's even a new horizontal home screen view if you'd like to work this way with your dock along the right-hand side we've also added a brand new gesture specifically for the iPhone 6 and 6 plus it's called reach ability what's reach ability well if you double touch not even precious double touch the touch ID button this is what happens the whole display slides down so you can reach anything at the top without having to take your hand off the bottom of the display it's so convenient and intuitive did we really like to use it and once you tap something it slides right back up again the team even took the sleep/wake button from the top and moved it to the right-hand side so that's easy to press as well all one-handed so the team has done a great job building beautiful displays but a lot of pixels making it a thinner iPhone that ever before making it easier to use one-handed you