Gadgetory

what's up guys Brian Tong here was seen it and I am here with will.i.am to showcase off his pulse you don't you don't call it smart watching a connected device well what do you like to call it well it's not a watch one it's a device on your wrist called the pulse um it's not a watch because watches don't have SIM cards so so and it's not a SmartWatch it's a whole new thing that's it it's a new paradigm a new category called a pulse over here your notifications are here your navigation is here ok so you just got imagine you have three things here and notifications here that's that simple and up here is going up and down are your in apps so to travel from here you get your note your little in that menu go to notifications cliff achill some cool features like vibe the vibe is a app that way that's baked into the OS the vibe can plug into if you choose to your call so you could I can record my speech what I'm speaking so here's like you were talking about earlier it here's kind of the tone it analyzes your voice your mood kind of kidney help you yeah neck with that and then my mom could follow my vibe and check up on me like are you stressed what's wrong right or mom is everything okay I see that your stress or a mile you're happy what's going on so you share your vibe with folks and more importantly say for example you're working and someone calls you with a bad vibe why do you want to answer a bad vibe call so you're just gonna like it deny it right away is only what you would do you don't like the bad vibes I mean that with I'm in a good vibe but I'm working trying to focus if somebody's calling me on a red alert no I don't want a bread Jim so will let's talk about like the watch design because it is unique from a standpoint of you know a lot of people are trying to figure out do I need us do I need any type of device on my wrist the chord device is the black one and the black one was based off of a cuff like a fashion cuff like a Chanel cuff or a Gucci cuff a Fendi cuff and they're they're not there's not skinny punk rock has been wearing multiple cuffs but spikes on it since the 80s for some reason the direction that tech companies of cooking is watches so we've taken the route of punk rock hip-hop fashion and it's why it's not a watch it's more a cuff than a watch a bracelet than a watch a fashion bracelet and you know I just want to bring a different perspective in the world of wearables and how this connects to jackets so we've created a jacket and components for the jacket for other fashion houses to design around our components so that when the sleeve touches the watch you have four days to really wait so you're saying your sleeve will be able to charge or the hour the watch yeah yeah with it with this fashion line that you're that you're going to use to kind of connect this all right yes so we have jackets give you three days talking so also yeah we got to show you guys this the backpack that you're rocking that I mean this is this is gnarly their speaker's pumped in there this is you you mention though it's going to be able to talk to the pulse as well right weather smart devices you know just bluetooth sound and power so like Apple has their eco system you've got your like full on body eco system going on here with the pulse horrible eco see yeah exactly what of all these steps along the way kind of helped you get to this point how's that helped you the place where I learn the most is beats being one of the founding guys there and Jimmy iving just guiding me and encouraging me has done wonders to give me the strength and the the discipline to start my own company to the point where I funded the company to get to this point and went out after we built it all to went out myself to raise money so you know I'm really proud of the team that we have there's like 45 plus folks that are top-notch engineers and we wouldn't be here without without those guys and you know just finally I know this is you know a passion project of yours you know just just from the history of you if you had to say one thing when you see this on your wrist how does it make you feel that people from the projects can be a part of a consumer electronics conversation and they can bring the market not just hardware but software and operating systems as well to me even saying that sentences is surreal