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CNET Top 5: Steve Jobs' Greatest Hits

2011-09-12
not all tech CEOs are known for being huge music fans but I know one in Cupertino who is I'm Brian Cooley with top five Steve Jobs greatest hits the top money makers from his second tenure at Apple basically the I era let's see which of Apple's products are most responsible for making that company just about the most valuable in the world number five is the iPod that's right the bottom rung of our list is where you now find Steve Jobs critical first foray outside of computers but it was the device that began apple's march toward what it is today a maker of an array of digital living products remember the company dropped the word computer from its name entirely in January oh seven but iPod is now Apple's only declining business down about 6% the most recent report and about half of those sales are ipod touch if you're thinking of the classic Nano that's yesterday's Apple number four is iTunes now this lowly ranking might surprise a lot of folks iTunes for media and apps looms totally large in our digital culture and it's one of the truly unique innovations of the jobs I era but its sales are light the iPod only around 5 or 6% of apples revenue and until recently iTunes was basically a break-even business now unlike the iPod iTunes is a growing business and here's a hint why iTunes sold 10 billion apps in less than half the time it took to sell that many songs number three is the Mac Line MacBooks imax and pros now we're getting into real money something like eighteen twenty percent of apple's business and growing at about 23 percent over the last year Jobs has to be especially proud of this category because it's where Apple was always ridiculed as a niche player back in the day when it adjusted computers today OS 10 is about 15% market share in the u.s. Switzerland by the way as they number one Mac OS country by the way Apple has 91 percent market share of computers priced over $1000 nice territory number two is the device they called a toy the iPad it's Apple's biggest growing product by far something like six hundred percent growth in the last year and it will go down in history as jobs last product as the boss at Apple it's about 21 percent of Apple's business today and even with dozens of competitors it'll have over 60 percent of the market through 2011 when consumers are asked which tablet they're considering ninety-five percent say iPad I don't think the numbers are quite that high for the PlayBook now before I take you to the number one hit on that album we call Steve Jobs here's a huge hit from Apple you can't buy their stores they now have over three hundred and ten of them around the globe and they turn out the highest revenue per square foot in the entire retail chain business something like seven times the dollars per square foot of a Best Buy store and almost double what a Tiffany store does okay the number one greatest hit of the Steve Jobs second era at Apple is of course the iPhone but a lot of folks don't realize by how much it's nearly half the business at Apple and combine that with the iPad those two are basically the company but with that in mind you can see why the battle with Android is likely the one jobs is most disappointed he won't lead the company through Android phones now have about 41 percent market share compared to iPhones 27% and Android is growing its share some three times faster but in terms of dollars nobody makes as much money off a single phone model as Apple so those are Steve Jobs Greatest Hits pretty darn impressive album right there's always a few flops out there yeah don't miss my other related top 5 biggest Apple flops that's coming soon at top 5 cnet.com i'm brian coulis thanks for watching you
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