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CNET Update - Barbie gets digital makeover at Toy Fair

2013-02-11
I'm Bridget Carey here at toy fair 2013 in New York to see how technology is going to be in tomorrow's toys you're ready for a new type of battling robot The Bachelor Borg by Thome this is the starter set and it's a wireless fighting system the goal is to hit your opponent five times in the helmet and then the robot will be disabled you can even have up to 20 of these guys fighting at once if you're so brave enough to engage in a battle royale of that size Barbie has quite the high-tech dress on this is barbie digital dress it's kind of like a lite-brite meets Barbie maybe it's your own little digital bedazzle lean if you want you can use a stylus to draw what you want on her dresses and you can save different versions of it or you could even have her address move to the music if you want to be a true barbie girl you gotta have Barbies look so why not have Barbies digital mirror makeover where you can have a digital makeover with fake makeup all on a screen what you need is a stick your parents iPad in the screen and it uses augmented reality to kind of paint your face and save pictures of your new glamorous look and be able to send it to other people oh yeah that's it another big trend we're seeing our toys that work with your old iphone or ipad and Mattel is doing this big time here you have a fisher-price app mobile where you can stick an iphone inside or put an iphone in a book there's iPads in other learning games and it goes up in age so it's kind of fun how you're taking what you already have in the house and iPad and bringing it to life with new toys here's a toy that puts a tech twist on nerf this is the Tek recon and it has actual ammo but you put a smartphone on top to be able to find out where your opponents are who also have a smartphone or where your teammates are all the GPS and radar and of course Hot Wheels has to have a piece of the app action as well if you don't need an iPad to have fun with it but if you do it has a video camera with augmented reality which gives your place at a whole new level of fun here you have a shark that's jumping over the cars as they race by it's going to be about forty five dollars and available in July even Lisa Frank has gone techie they have light up diaries now excuse me I'm having a moment it's clear that tech is making playtime more fun I got a castle that's calling me for cnet I'm Bridget Carey
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