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CNET Update - Instagram, Pinterest join the 'buy' button bonanza

2015-06-03
social networking is becoming social shopping I'm Bridget Carey this is your CNET update coming soon to a social network near you a click to buy button this trend is sweeping across the biggest social networks last year Facebook and Twitter introduced by buttons Google's adding buy buttons and search results and it's rolling out a way for you to go shopping inside of a youtube video advertisement while it's plain now Instagram and Pinterest are the latest to adopt this revenue generating strategy instagram which is owned by facebook is under pressure to make money and it's going to be expanding advertising to more companies so you could see an ad for a local store ads will have a shop now button and target you on factors such as age and gender as for pinterest buy buttons are not a big shocker the whole site revolves around sharing cool things to purchase the network announced that later this month buy eight buttons will start popping up to let you purchase something without leaving the site it's launching with two million products and working with big name retailers like Macy's and Nordstrom so yes it seems everyone wants to be Amazon but Amazon continues to raise the bar the king of online commerce now is offering free shipping on small items like makeup or charger cords things that weigh less than eight ounces the small and light shipping program delivers items in three to eight business days you don't need to be a subscriber to prime to get the perk it's for everyone but if you do pay a hundred dollars a year for prime Amazon's now including same-day deliveries to the service with no extra charge but it's just for 14 metro areas across the US and you need to spend more than $35 to qualify now let's switch gears to a new type of wearable gadget for kids Disney has created a motion sensing toy armband that blends physical playtime with the digital world it's called the play nation and starting with Marvel's Avengers you can become Iron Man by strapping on this gear called the repulsor to your arm and you get briefed on what to do by Jarvis from a smartphone or tablet app but you have to turn off the app to start the actual play there are these base stations and figurines that you interact with shooting and blocking shots with different hand motions all the while you're encouraged to keep moving and jumping sort of like the concept of laser tag but now you're in a Marvel Universe where the toys fight back the starter pack will be a hundred and twenty dollars when it goes on sale in October and coming next year our play nations for Star Wars to become a Jedi and then after that you can gain Elsa's ice queen powers with a frozen theme set everyone wants to be Elsa but you know Anna was the real hero people am i right I know let it go that's all for this tech news update but there's always more at sea Netcom from our studios in New York I'm Bridget Carey
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