Gadgetory

okay cupid is playing games with our hearts I'm Bridget Carey and this is your scene that update let's talk about love the dating website okay cupid is stirring up some controversy with a little experiment it performed on its users to see how much compatibility tests matter it told people who were thirty percent compatible that they were actually a hot match turns out when you're told you're a good match even if you aren't you're almost twice as willing to have a conversation with that person OkCupid also tested the opposite and told users that were a great match that they were only thirty percent compatible now some folks were influenced and less willing to talk but many still ended up having a conversation so although it's good to be a match it helps to be told you're a match this is a fascinating experiment but the way it was done was questionable these folks didn't agree to be part of an experiment unless you count agreed to some vague legal statement in the data use policy some say messing with human emotions in secret is unethical OkCupid often does light-hearted reports that poll users and study how the site's being used but this is a dating site that doesn't take itself too seriously but Toyne with love and emotions with false match results falls into a different uncomfortable category let's back up to see the bigger picture here okay Cupid's co-founder Christian rudder says this experiment was done in the quest to improve the services matchmaking algorithm and that people were later made aware of their actual matches but the time is interesting he's also promoting a new book in an email rudder told me that out of the 1.2 million users that logged into okcupid when this study was announced the site only received two complaints from users so we have to ask ourselves if okcupid users aren't that upset well other websites look at this example and also try to get away with conducting similar mind games warping the information we see they say you can't believe everything you read on the internet but maybe we need to update that thought you can't always trust what you read on the internet because you could be part of an experiment Facebook got heat recently for a similar reason emotionally manipulating users in the name of science but Facebook will find a new way to annoy some users this week it has begun the process of forcing everyone to download the messenger app to hold private conversations users who have not downloaded this separate messenger app are getting emails nudging them that soon the main Facebook Apple no longer let you have private messages that's your tech news update and you may have noticed our set background is different this will be my temporary home for a while while our old studio is under construction but in the meantime you're still getting the same update flavor just in a new limited edition package from our studios in New York I'm Bridget Carey