Gadgetory

jawbone upgrades its fitness wristband and we unravel the mystery of Alex from Target I'm Bridget Carey and this is your CNET update jawbone has revealed two new fitness tracking wristbands and the company is just barely making it in time for the holiday shopping season but these trackers could be hot competition for Fitbit first there's the up three it's the top of the line model and it cost $180 it's an extra 50 bucks than the current up24 model and with that extra cost you get a new design and the ability to track your heart rate 24 hours a day for a week straight on just a single charge it also measures skin temperature it's fully water resistant so you can take it swimming or wear it in the shower it's also able to measure different activities like yoga tennis or even Zumba and like before there's also sleep tracking but it adds your heartrate to the analysis of your quality of sleep now if you don't want to spend so much but you are interested in health trackers there's a new entry-level model called the up move it's $50 now fitness devices are hot this year but I also need to address a social media crisis that's gripping our nation the mystery of Alex from Target the biggest viral meme on the internet this week is Alex from Target a young cashier with a good head of hair from Texas two teen girls tweeted about him on October 26th a few days later that photo became a social media phenomenon the photo was shared by other accounts on Twitter and Tumblr a hashtag was born and soon there were YouTube videos making fun of the popularity of this cashier Alex went from being an average teen in Texas to having half a million followers on Twitter and being invited to go on The Ellen Show but there was drama late Tuesday when a marketing company took credit for the mania claiming that this became viral when the firm shared the photo with a legion of its influential teenagers on social media the firm is called breaker and the CEO wrote a post on LinkedIn saying that his team helped fan the flames by encouraging other popular teen girls to talk about it Alec and the original girls that posted the first photo have nothing to do with the marketing firm target also says it was not behind the viral photo it seems this all started as an innocent girl crush and some marketing company wanted to try and spread it faster as a way to show off and win new clients but did this marketing firm really create the meme known as Alex from Target that's hard to prove perhaps we all created Alex from Target because we all want to believe that magic of social media that can turn anyone even a cashier into a star that gets on national TV so yes Virginia there is an Alex from Target that your tech news update I'm Bridgette from C net thanks for watching