Gadgetory

retailers just can't wait to scan your body I'm percha carry this is your cnet update as technology advances to make our lives cooler it also gives retailers new ways to gather data on us while we shop every year in New York the National Retail Federation puts on a big Expo where we learn how stores are using new technology and well just get ready to have your body scanned and profiled in seconds Microsoft technology is being used inside this junk food vending machine you've seen vending machines before with interactive touch screens but this one also comes with two cameras on top a Kinect sensor and a webcam which is used to scan your face now why does the Machine want to scan me if I just want some candy because companies are hungry for data they can tell them a woman in my 30s and what was on the screen when I walked by and I stopped and what time of day people buy certain foods so the next time they can learn me or someone like me and again with an animation or game to play these many machines with eyes are now in several hundred universities and malls exploiting your afternoon weakness for sour patch kids and documenting your poor eating habits if you want to find the perfect shoe norstrom is coming out with a foot scanner that uses Intel's real sense technology to measure the width and length of your feet and the curve of your arch even while you're wearing socks just roll up your pants and it takes less than five seconds for the cameras around the base to create a 3d rendering of your feet they can use this info to help me find shoes that could be better for my foot type and also try and sell me some custom made shoes Brooks Brothers only needs a few seconds to scan your body with a tablet to find you a shirt that's going to be a perfect fit and you can keep your jacket on in this demo and HP tablet used Intel sensors and a 3d scanning app there is a small margin of error but it is something you could eventually do at home while online shopping to know which size is right for you Intel's retail sensor platform is being tested in Levi stores to track where customers are walking through the store and also it tracks which genes you're picking up with the help of RFID chips in the tags it tells the company what types of products people approach and which are being left behind in the dressing room but who needs a retail store at all when you can explore a shop and virtual reality put on a VR headset and you can visit the high-end shop in New York called the apartment by the line the digital creative agency SapientNitro created this virtual experience where you can explore the store checking out items and even buy items by tapping on the side of your headset imagine if a website created their own fake VR shop instead of a real store get ready for the home virtual shopping network that's it for this tech news update but there's always more to sink your teeth into at cnet com from our studios in New York I'm Bridget Carey