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hello everyone welcome welcome to cnet's next big thing presentation our marquee super session on Molly woods and I'm Brian Cooley and we're glad to have you joining us here on what is actually our 10th anniversary of the next big thing so how about a hand for all have you been with us for so many of those years staying smart here at CES very cool very cool glad to have you here for all that we are here of course to explore a topic once again that is going to be we think very much the future of technology that's what the next big thing is all about it's about going forward and something it's not totally futurist right but also not obvious although we have a futurist it so it's good to have a future shows a little bit yes yes so be going in that direction as well and it's kind of a digital reunion of sorts as part of what we're talking about this idea of a post mobile future that's right mobile devices obviously have been hot at CES and beyond and they their usage has changed this industry dramatically but we are looking ahead as Brian said into the post mobile future what happens when we start when we get to stop finally talking about tablets and smartphones and talk about a connected world I know a lot of you depart just gasping okay we're still getting our heads wrapped around tablets and phones to some degree especially with our consumers and customers but the idea here is to stop having these silos of phones our phones and tablets and then computers and then maybe connected TV or just televisions another bucket trying to get to a wall-to-wall series of basically screens that let us get to whatever experience we want whenever and however and have a little more interconnexion between those services that's a little more difficult challenge actually and it's not too much of a surprise as you might imagine the CES so far has been all about this idea of the connected future yeah we would also like to invite you to take part in this of course through our social media we're doing that with Twitter right yeah absolutely I think you should be able to see our hashtag shortly post on the screen we've seen it and BTW right there please tweet us during the session and if you tweet mean things about our moderation we'll never know so go crazy um I also want to let you know if you're standing in the back there is overflow seating in the room directly next to this one that one tends to fill up to so if your feet are hurting oh that's bowl I just heard full okay okay well if you're a bad bad I'm really sorry they're gonna keep on hurting me about it next time better shoes all right let's dive in with that then and explore the post mobile future last year we officially moved into the post-pc world but are we getting close to a post mobile world to the next big thing in tech is always on always connected and completely programmable so what does that mean for consumer electronics and the services that power them well that's what we're here to find out today I'm actually use the smartthings app let's actually turn on the Christmas lights from here as you can see this is so much more than just like a remote control ball this is a robotic gaming system sleep I must have been tired do you want to listen to a story yes please basically it's a thermostat but redesigned totally to be connected to the Internet according to Cisco 1,000,000,000,000 devices will be connected to the Internet in 2013 just 1 billion of those will be the mobile devices we're used to today and in the future our array of connected devices will in theory let us live lives that are much more convenient and much more personalized we can connect the real world on the internet and you walk into a retail shop and they know what sizes you have they know what you like they know what not to show you you will have a better shopping experience not everyone is convinced that every device needs to be connected though or that all those connections are coming any time soon I think we're farther away than people think I mean there are more smart devices on the planet day that there are humans but having them all connect together and work on my behalf II know people talk about hey I want my stuff everywhere the refrigerator that's a different story you know I might have to work with the home automation people in terms of how that connects it I think we're closer than we've ever been I think it's a journey and I think we're part way down that journey and it will continue to go forward so it's not next year all of sudden magic connecting the world in a seamless easy and personal way won't be easy it involves a lot of companies working together radical new device and interface designs and there will be serious privacy and security hurdles but the future is already here figuring out what it looks like is our job today so that's the post mobile future yes there will be several phases to our event today we're going to have sort of a three-part discussion we'll look at how devices will change how their connections have to evolve and then what entirely new categories are going to emerge yeah that's really interesting stuff against that as we look toward really getting one more step further out now to help us discover all those phases we work our way through them we've assembled what honestly maybe our most interesting diverse panel for this event let's bring our panel up now so you can meet them starting with tech entrepreneur and chairman of access TV you know him welcome mark cuban you don't mind going all the way to the end from LG also a company needs no introduction here at CES head of marketing and go to marketing and go to market operations please welcome James Fishler welcome next up a woman with an outstanding title the futurist for for Cheryl Connelly Thank You Cheryl good of you here and finally sprint senior vice president of product development and operations / redeem all right let's settle in for a good deep dive on this topic to kick us off panelists I'll had your good comfortable chairs well mine is I don't know about yours no look at you do that that's what each of you to give us your thoughts kind of a little lightning round here of what you thought about this topic was the most interesting is we work with you over the last few weeks bring you in here get your minds working with ours on it what about it most captured your imagination mark start with you I mean the next big thing to me is about personalized medicine you know it's we're just at the Embassy of it but just little things like it sports where we're slowly able to put heart rate monitors on the players while they perform and new trait hydrate them and give them nutrition in response to what's going on in their bodies we're able to prick their fingers get some blood and analyze it and figure out what nutrients they need and help support them there so I think personalized medicine to me is a big game changer you know your body becomes part of the network of networks ah yeah not at all where I expected you to go to be honest it's really a very interesting angle on it well thank you you expect me to be dumb no you guys this is gonna be awesome that way is gonna be that way we're just getting started James your turn I'm afraid to guess us I for me i watch that video and so much of that is already here on the floor and it's not all futuristic a lot of the future is is already here here at the show we announced appliances that have voice control from your smartphone when you're not home start your washer remotely you know use your robotic vacuum and have it start cleaning your house again before you get home take content and throw it from your smartphone right to your TV wireless wire is 3 so a lot of that technology is already here I think it's an evolution and I don't think we're there at the end but I think we're a lot further along than we have been in the last 10 years Cheryl a futurist at Ford you come at this from really a very different sort of a point of view because a lot of people still don't think of cars as consumer electronics yet here you are what's your take on this topic so as a futurist I'll just remind people that I cannot predict the future right but what we do look is as big picture trends social technological economic environmental political and so when I watch that video i don't i think most people in the audience would say they see more they see more connections more information more in demand and actually see less I think that all of this hyper-connectivity means that we are going to get less information less bombarded with data will get exactly what we need where we would need it and when we need it and I think that's really what the driver is is that it's not about information it's about getting the right information at the right time and then freed how about you the most interesting sort of component of this especially as somebody who is in many case you know hoping to provide the connection that could power all of this yeah I actually have a little bit of a different point of view I want people to have more connections that means they can sell them more thing good imagine the but I think that you know the I mean look mobile technology is probably the most pervasive technology that's ever existed in the history of man you know it's arguable but I think you would say that we got six billion people in the world and more people have mobile phones that have running water and electricity believe it or not I don't exactly understand how that works because I'm sure I you charge your phone again I'm like the Gilligan's Island thing at the bamboo bike yeah exactly the generator but you know I think the one thing you know that's you know in our industry because we're in it and a lot of people here are just now getting exposed to help mobile technology influences their industries is that you know there has been this you know concept for the last few years called machine to machine it's not necessarily about people being connected to devices but it's about machines talking to other machines and using the cloud to to you know serve different types of functions that you know ubiquitously they don't have the capability to do today and so I think that's the big thing that I'm excited about and you see a lot of that technology here at the show whether its TVs that are connected or cars that are connected or to Mark's point health monitors and health and things of that nature I think that's the exciting part is that the pervasiveness of the technology we haven't even thought of all the ways that we can use mobile wireless today the problem is though there's some bad things that go along with it and they some downsides are that there's a limit to the amount of capacity and you know problems that you know could exist problems back from all these devices exactly it's definitely going to talk about that a little more first the machine to machine is a good jumping off point for our first sort of discussion topic which is obviously the most tangible and most relevant in some ways to the consumer electronic show that's the devices so far the post-pc revolution has revolved around phones and tablets but in the future who knows what devices will communicate with each other and what those devices will look like recently we won't just have one two three four screens around us will actually have 10 20 30 40 things that we have around us on us smaller things lighter things closer to the body that also have sensors but they won't be the full purpose multi-purpose they won't do a hundred things they'll do a few things really really well we're device agnostic so you know moment everything's mobile mobile because frankly they're cool and very easy to work with but in the future you'll be talking to TV or mean and we might even get the internet fridge maybe but everything that's on internet everything is connected by are they can Dana gave you three systems everything from the devices in your pocket to your home appliances to your car to the scale in your bathroom this scale can work both in Wi-Fi and Bluetooth so this is an eye white curve for the last says four years and and you see there is a periodic variation during summer and another half December first post-pc and now post mobile let's imagine the possibilities of the connected devices of the future so hard we're here we are at CES and it feels like the consumer electronics world has gotten a little boring all we've been talking about is tablets and smartphones and yet this year's CES it feels like there are many more device categories I was thrilled to see LG finally bring like the washing machine out of the closet and up onto stage and the refrigerator's you know talk talk a little bit maybe we'll start with you James actually to talk a little bit about device design and what hardware since you guys are in so many businesses could start to look like yeah I think we're changing changing landscape no doubt about it LG's designs are always driven by consumer demand we really try to look at everything through the lens of the consumer our motto is life's good we want to make customers lives better and all of the product that we have here at the show is about that we have a technology called turbo wash which is incredible technology but it's about saving time it saves 20 minutes on every laundry cycle you combine that we never discussed laundry at the next big thing first I'm traveling I really don't know how to use it but how long are the printer but imagine if that same washer can send you a message and remind you on your smartphone to turn over your laundry right a common challenge that everybody has or you're at the grocery store and today this product is it market you can check the contents of your refrigerator your refrigerator can make recommendations on recipes you can set up profiles for members of your family that may have an allergy or be diabetic then take those same recipes and send them to your oven right through Wi-Fi and have your oven preheat and again that the entire network you can do that via touch you can do that via voice all of that technology is is here today mark do you get excited about connected appliances or is there some other device you wish was here at the show now I mean I don't get excited about appliances at all we gotta talk I'm starting to though I really am sap LG anomaly or it's happening like you do me like a friend's life is good you know the way I look at it with consumer driven devices whether it's appliances or others it's price first functionality and price first and so all these things that we're seeing that we're starting to come down is because certain CPUs would ever hit certain price points Ram said you know certain price points and so now you're in able to enable that you're able to enable them with intelligence but when you look when you try to look forward if you take out the cost constraints to just say okay where's all this stuff going we're still going you know cpu performance is still going to accelerate it still gonna get smaller is still going to get a lot more interesting so you know all this enabling I think is actually simple the hard part is hitting costs where I think it's going is that as CPUs continue to get faster and faster and faster will will network ourselves so we'll have in our wallet somewhere a CPU that communicates with whatever else our sensors or whatever else we need to gather for information and whatever type of output we need you know Google's doing a thing with classes you know you could have something in your pocket while your purse that is your you know your central processor that communicates with everything to communicate with external devices so i think the real concept is how small how fast can you get processors and how efficient can you make communications in your own little network and then let those communicate outside that's what we're going to see in eight to ten years so that we're not constrained by what the physical devices are so it looks like you agree I agree i'm completely on board with mark what marketing because i don't think the hardware is the interesting part i think it's the user interface that really matters i mean when you think about ces this is my first CES visit and i was taken aback by the range of categories that are here it's it's not just the mobile devices it is things like LG automotive Ford's been here for seven years I mean we've finally changed the way that we go to market because we think about the cars not just being vehicle for transportation but something that enables a lifestyle of constant connectivity and when you move into that space that means that not only will your competitors in the landscape change but the categories in which you compete against change I mean Google is making a car who would have thought but in this environment of constant connectivity I think it ultimately comes down to not innovating just because you can but what's in it for the consumer is a convenient is it accessible is it intuitive as I listened to I want a vacuum that cleans my house before I get home and I need a washer that doesn't remind me to flip the dryer just dries it after it's washed it you know network so so i have no idea i'm talking about there was a gift for each of you Marques need his so looks like you're going to get to the bridge this is interesting because it kind of brings up the concept of shouldn't we solve simple tasks and needs first I guess what you're getting at mark with the fact that it can be cheap enough to do so I think some of the early connected appliance visions James what about five or six years we're very grandiose the refrigerator is going to know what's in the fridge know how to order it go to safeway calm get the order going have the recipe pulled up based on what you've got tonight whoa now you're talking about a dryer that simply said the dryer is done go get the clothes where they wrinkle you want to preempt all those things you don't want to solve them you want to preempt them right so that that's I think a problem a lot of companies get into they say this is what we've been doing yeah let's solve that problem in the simplest way the least expensive the most efficient the best design pop they're in their own deal you know when you have a hammer everything looks like a nail mm-hmm right I'd rather say okay what kind of clothes don't need washed you know you yeah what what how do you preempt that problem so that you don't have to spend the time doing those things you know that and I think again as we get more power every you know every year we think this is the most powerful it's going to be but you look at phones there's single tasking you know now you're starting to see a multi task and that limits that changed how we interface with everything because you can only do one thing at once basically the breeze of what s your dice sorry well if we do start thinking about what we need to do what we don't need to do that seems to raise irrelevant or at least a salient point for you Fareed which is what devices don't need to be connected right i mean as the guy who's dealing with the constraints do you ever look around and think maybe all these devices don't need to be online yeah your water bottle doesn't actually have to yeah you know we get I mean we get approached every day by manufacturers that want to use our distribution and our reach to or 56 million customers to you know put devices in our stores and sometimes we just have to question what really is in alignment with the wireless strategy versus one of your devices we use sprint I have a company called motion loft and what motion life does it's got a little sensor we put it on the outside of a building so you let's say there's a big commercial building in New York City and they have space to lease down on the bottom floor and it counts just counts everything that goes by sends it over this the sprint network back to a central point and so we can watch the number of people that are in any one place where their sensors in real time and now we're starting to add additional sensors so they can test for carbon dioxide they can test for moisture they can test for any number of different things all in real time and so you start looking about devices it's not even the device that matters the sensor is almost irrelevant it's that information it's almost we call it google analytics for the real world this was many nodes as possible as many get we're put them on bridges so that the transit authorities will know if there's you know this is a busy intersect interchange right now and it's snowing or whatever and you need to get here first because there's a lot of people there or here all of a sudden there's a congregation than just one part of town in San Francisco where there shouldn't be a congregation let's just make people aware of it you know for who knows what's going on and this is describing a vision of low-cost devices as you're saying barely even devices and a low bitrate bandwidth not putting a lot of load on your spectrum right so things that are easy to get into to really build up that incredible exponential is that of the data and we're doing this now yeah I think marks got a point there's there's something about accessibility to data that I think primarily drives a lot of these applications but I do think there's a lot of things that you start to question you know you don't start to question the innovation that's taking place but you start to question what's the direct kind of return on investment i think that the one big thing that we're seeing from most mobile devices in the phone because it's most people's primary mechanism what we're seeing is the evolution of what's happened to the phone I mean you know when you look at it when we were in 1g 2g world you know when data throughput was really you know kind of light and it was slow you know they really kind of stopped a lot of the you know real applications from you know being invented and being pervasive India the mark place what you're seeing with with the speeds now being at parity with desktop speeds and what people are seeing in their homes is that the combination of that with all of the different sensors that are within your phone for example your phone has an accelerometer it has a camera it can sense motion it knows everything about you because it's with you pretty much all times a day that information is collected and I think that information becomes valuable for healthcare it becomes how valuable for applications like gaming it you know there's all kinds of things that you can utilize that data for that you couldn't in the past and I think it's the combination of the sensors the software the ability of the high speed networks to transmit that information and i think that there's there's also kind of this idea this personal area network that for a long time was a visions originally one of the reasons Bluetooth was right you know invented but it never really came together I mean it's for a long time Bluetooth was only used for Bluetooth headsets well now we're actually seeing people are using that phone as their central processing unit and it's connecting to things like you know jawbone jambox speakerphones you know and you know I can fuel bands and all kinds of things they're gathering information brushes connected to kids I thought touch ups in you know to make sure you brushed your teeth and the track it and get rewards for it and gamma phi we saw so much bluetooth in the fitness and health we were impressed by all the fitness devices that have come out as a major category at this show using networking from bluetooth to Wi-Fi to 3G cellular and it does it sort of gets to the point that the that the head of design from nokia was making in the video that you saw earlier which is that that these devices now it is it possible that they do too much that what we really need is the information and then a very simple kind of terminal device that basically just accesses all that information i was surprised by his comments because it does seem like that the the single purpose device is really rendering obsolete you know if you look around the room you won't see many people wearing watches because watches are single single function and so there's still those i mean you know aesthetically it's crashing the old and still it's still fashion but in terms of utility you'll be hard-pressed to find a person under 30 who wears a watch because they tell the time through their phone unless it's connected to some other device yeah unless it's a good example of it but something that so I think these devices we want to carry fewer and fewer of them you know we want we don't we don't have the space to carry like all these devices together so those that can converge it into something simple and easy and accessible well this happening is all these devices are getting their own api's which are they were becoming platforms for other things like with cars it's always amazed me you know I can have a GPS and I can have a map but I don't really have a programming interface so i can write apps because I spend so much time I can customize my car to fit me yeah and for just open up what yesterday well you started yet oh Jesus right yeah just program just on the dvds that you use to load the maps right there should be a programming interface to let me put ok here's uncle Susie's aunt Susie's house Uncle Joe is it could be you know so um but all these opportunities because you spend so much time the car but I think an API as we get these devices the first step is here's the device here's what it does can we create a platform out of this device once you make it a platform then all the brainpower of everybody in the community that uses it can make it smarter and better and take it at directions you never imagined ok now all these devices were talking about some real some imagined or some conglomerations of real that need to come together more none of them really get very far unless they've got the kind of connectivity that's going to support them in a really transparent way so we're not really thinking about the connectivity very much it has to be easy pervasive and affordable wireless connections throughout these kinds of categories let's take a look at some of that a world of devices and services that offer a truly seamless digital life for the first time won't get very far if their wireless bandwidth and connectivity don't progress as well it was only about a decade ago that investors were questioning wireless carriers sanity as they spent billions of dollars to build out broadband for mobile devices after all wasn't calling and texting good enough no one questions that anymore now wireless especially 3g and 4g cellular fuel smartphones tablets connected cars connected TVs and new classes of devices from the personal to the industrial but there are bottlenecks ahead a lot of that comes down to spectrum the radio frequency space in the air all around us it's kind of like gold we sort of know how much there is and we can't just go make more this is why you see so many major telecom deals successful and attempted a flood of new users each using more and hungrier devices means data plan caps could become a real problem not just theoretical over its charges could make this new world seem less worry free and the specter of meter usage instead of flat rate creating a perception of much higher costs we can only maximise the connected future if we have ample simple affordable connectivity how big are the problems and how do we solve help us breed your only hope yeah this thing is right you know a lot of this is on you baby girl new pontiff picked on let it lay a little bit so I mean you know it's definitely it look you know the one thing we don't have the ability to do is change the laws of physics and unfortunately you know the Google's working at me yeah google is probably working on are you probably right but they you know I think that you know the radio frequencies in the spectrum that exists in the United States the way it it works today is it's auctioned out and it's licensed to providers like sprint and others in the country and I think what happens is that you know you get congestion in that that kind of thing but like highway lanes there's certain amount of highway lanes and once you have a lot of vehicles on those highway lanes they start to get congested and that's what you see in the call world when you're making calls you'd see drop calls or you can see the ability not to be able to call it a cell tower well the same thing happens with data you know when when you don't have access to those lanes you have no ability to transmit data or your you slow down the speed of the data on those large pipes and so the only way to solve that is either to allow us to use more spectrum which is hard to reallocate just based on the fact that you know there's a lot of different people in the spectrum map and if you're to look at it's a gobble the goop of different players from the US government to TV broadcasters to yeah you know wireless carriage and so it's not as easy as just kind of saying let's just you know open it up but I think it requires a few things one is it requires application developers to get smarter about the applications and how they react to situations when the networks are congested so they can adapt you know to today really you know most developers don't think about the mobile the environment the ones that are being successful in their user experiences they've optimize their experiences to to kind of work in those congestion environments or work environments where they use very little data right when they need to and I think that's one thing the other thing is we just continue to build out capacity and I think 11 concept in our industry that's kind of catching on is this thing called small cells where today you know we go out and build these big networks well in the future what we're going to actually see is that your to be able to buy these little routers think of them as little small cell sites that you're going to just be able to connect and your home and your businesses and they it's a femto so they're femtocells yeah and there's more industrial versions of them that you can kind of put on sides of buildings okay these are not for customer premise yes the thing is use some of them we would deploy and the reason we can't continue to deploy big networks as they start to interfere with each other when we have too many of them in a given area and they actually create the negative effect of actually causing more problems than solving them and so when you have small cells they don't tend to have as much power at output and so they don't tend to interfere in large areas but they do tend to you know relieve the congestion because they're using backhaul like you know cable and DSL yeah where our big cell sites require these big copper and fiber drops to them which is very inefficient so these small cell technology we think millions of these around the country will help relieve a lot of this congestion but onto itself there's no silver bullet solution it's going to require a lot of show of hands how many of you are carrying a 4G LTE device at this point in history Wow well and we are at CES this is a big number it's obviously there's a very high penetration compared to the general population but what of this this theory that I guess is the best way to put it that we can reform 3g more quickly than any of the previous whatever you call those segments of spectrum the week and basically start to shut it down and move that spectrum to LTE faster because it can do it all is that is LTE more of a do at all what coding environment and an RF environment that we can actually congeal everything on it and get more efficiency and more pipeline well it's definitely happening lt's become the global standard i mean everybody every carrier is going to LT but it won't solve the problem because even when you reform the 3g spectrum to 4g we're finding is when you go from 3g usage of 4g usage people's use it usage quadruple some data so what happens is they go from where they were using maybe a hundred megabytes a month or two hundred megabytes a month they go to using about 1.6 gigabytes a month on that same device it's because the device app there you know you get more data usage because you have faster speeds and you want to use it more right and so I think all does is it increases the problem it doesn't necessarily solve it James you guys juggle a lot of radios in your products what is your take on this we do I think again customers drive the demand right so they demanded more data faster so 4G evolved but is it a national problem or a regional problem right so certainly walking the floor here hard to get a 4g signal but you go to many other markets not concentrated cities and it's not the same problem everywhere so you know I think the FCC is doing some good work in condensing you know open spectrum on broadcast and moving it over to 4G but i don't know maybe controversial say but is it really that big of a problem everywhere or in isolated place yeah i don't think it's it's starting to become a problem today across the board i think everybody will admit to that i think that it's the that when you look at the cisco information on the amount of devices accessing the network and the amount of usage it's going to be a it's one of these problems if we don't start solving now in four to five years from now it becomes a very chaotic situation new technologies coming to reenable bandwidth on on wireless yeah so we'll get another quantum leap and the amount available yeah there's definitely I mean there's there's compression type technologies and you know again just we just reuse it there's Ryu sagiv it it's a very complicated problem because it's not any one thing that can solve it we've looked at everything and every carrier is deploying multiple different types of solutions to try to solve the problem but it's the it what scares us is the billions of devices that you start talking about to start using network and there's other things you can do like the personal area network where the devices share a connection and they intelligently kind of use the phone as backhaul back to the network that's good and the reason I the question is you know what point do you cut the cord well yeah because it does feel like 4G is the thing to get us away from bandwidth caps and wired why I mean I would love to have two devices on a wired connection and everything else I'm support in terms you don't have wired broadband right all right give you an example one percent of our users generate thirty-three percent of our traffic so there's one percent that's like a lot of people here and you're all doing that so you're in the one-percent which is okay but there's there's ten it tends to be not the general public like you said in populations because you kind of see this kind of curve that takes place is that it's not that everybody is using all the data all the time it's just that you sometimes also have people abuse the networks right you know they're using them as you know they're streaming you know Oh access TV access TV all their prep I've got my solution the worst place yeah you're the worst customer cost money it's data that I mean I i always take issue with that I'm I was happy that you didn't say data hog but is it really abuse for us to use the data that is available tues the connection that's available in the data i think when if we're the one percent now we're the future ninety-nine percent right I think we have a belief that you know we're the only unlimited carrier really you know truly unlimited carryin look in the country and so we still believe that when you pay us for that unlimited usage you get to use it unlimited but we want to also make sure that you know we educate customers on you know if you're using it and you're using a hundred gigabytes a month you know now we need to probably have a discussion I probably talk yeah this conversation know is that it seems to me that we're discussing it in a vacuum or a bubble Amy because you know we're talking about the evolution of the spectrum and 3G 4G LTE this is moving so rapidly and when you pair it with a durable good like a car or an appliance you might render other parts of your your life obsolete I mean I was just at the hotel and I was trying to get someone to print something off and they said oh this is from we have outdated software this came from you know another an older newer version there's a disconnect and I think consumers they're hungry for speed but when it starts to touch when this evolution of innovation moved so rapidly and renders other parts of the life that are constants inconvenient you have you have attention that's there and you wrote some confidence in technology in general I think those days are gone that the whole you know 1980s they too fast innovation leasable yeah or you know the the the guys who are afraid of technology and data you know those guys are my mother happy I know possible that those days are gone in terms of adoption of Technology I think though it is true that networking specifically is still way too hard to me that is the one part of the equation far as I look at all of your connected devices and I think God's sake like my router freaks out if I add a tebow to it you know it's so that sort of it is also dancing at seventy-five percent of people don't know how to turn on Wi-Fi and use it on their phone right I mean no matter what kinda Justin we are no traitor we are not most of the general public most of them don't know how to do basic things like set up bluetooth setup Wi-Fi in their phones this is not that our customers are stupid it's just that the technology to the point earlier it's so complicated sometimes and there's so much functionality in these phones people just don't know how to use it we haven't we haven't simplified the process and so how much worse does that get when you start to add in a car and then a refrigerator and then whatever else mark is working on so it changes you I mean you have to have an open source you have an open architecture so the Ford builds our systems so that we can upgrade them and pass out you know deliver free software to our customers so we can update as new technology hits the market place but we're also concerned about feature fatigue you know people are very concerned about how they spend their money and if you I buy something based on its features but actually get it home and realize that I don't access most of them I somehow feel like I've wasted some of my investment that it wasn't good money spent and so the features are intriguing but if they don't make my life easier if they're not accessible if they're not intuitive then I feel a bit duped on the consumer side of things yeah we were talking about it earlier a lot of features I think aren't explained properly I think not all customers understand all features before they buy him you look at the TV industry back in the 90s p.i.p people would would not buy a TV if it didn't have to tune or p.i.p and less than five percent of the people ever used it right so sold a feature that really had no no usage model so I think some of the ownership is on manufacturers to make sure we're putting features in the market that consumers do get value at and do make their life better but going back to the spectrum I don't think it has to get more complicated especially in the home I think as more and more devices come on on at home manufacturers across different brands categories and industries have to work closer together we're working with Cisco right now on some of their prioritization work of your home network right because not all your connected devices need to be on pulling the data at the same time so do you set up a priority of when different devices where point though you're making the point the fact that you have to have prioritized networking which is going to that means if it screws up someone's going to have to come in and put in the admin login right and go to the router and reset your priorities because you just updated the software in your washing machine you know and it goes to another point Molly and I go back and forth all the time if we can't even get our wireless networks to work how's all this over-the-top stuff going to impact TV right I've been waiting for this to come up yeah I had to you know you just don't you know if you can't get your wireless network to work we and we have talked about that at the show that there have been there are so many solutions for content delivery there are new boxes announced here it seems like every half hour and it still is bare it still is very hard it still is really confusing but isn't any opportunity for entrepreneurs for for manufacturers to make it simpler right so like you said earlier right forget about solving the problem today but let's make it let's make it simpler from the beginning so I I I disagree and say that you know we can we can solve it and it's an opportunity right and we can do it together right and maybe it's an app it's almost it's actually as if you read our minds because that is our next topic of discussion innovation and what comes next we talked about today the immediate future but the discussion really gets interesting when you start looking ahead to machine human interfaces to our personal networks to the innovations that come next and sort of blow apart the categories that we're working with today it's been called the post mobile world the Internet of Things and the connected future either way the trend toward ubiquitously connected devices could shake up the consumer electronics world like nothing else before it right now you can use a smartphone or a tablet to control the temperature in your house call a taxi that already knows your location video chat with anyone anywhere lock or unlock your door start your car augment reality or access nearly all the world's information in seconds so what comes next and in reality all of you are cyborgs because you're not Terminator and you're not Robocop you don't have to have a brain implant to be a cyborg all you need to do is have a symbiotic interaction between you as a human and a machine once you've connected your home your car and your device's all this left will be to connect yourself so the muse is a force sensor brainwave headband it's actually able to sense your brain activity and give you feedback so that you can play games directly with your mind as well as improve your mental abilities in the far future this is going to be a tool that allows you to do things like control the lighting in your home or your automated phone system or your car directly with your mind so the long term future is actually allowing us to interact with devices in the world and really smart ways that are able to support you because they know something about you we're using like a far future do you mean far far because we're already in an exciting future we are already in the future I love it I love it but what else does the future hold whether it's wearable tech smart home or car automation or machine human interfaces what will a connected future look like and what are the opportunities for innovation okay sandbox time what do you want to see we don't have right now Cheryl I want to see things that are that simplify streamline they give me back my time I actually kind of intrigued in a backdrop of this constant connectivity about a retreat from technology you know finding a sanctuary detoxing real personal engagement there seems to be a foot a lot of discussion about authenticity and craftsmanship and I think that's in response to a lot of high-tech that's in the world but I said odds because we do want constant connectivity does make our life easier it allows us to be more spontaneous control our environment influence those around us so I think those things are are here to stay and I think that what we have seen in recent years will look like a turtle's pace compared to we're about to embark on so can I read into that comment that you feel over the last few years as you and most of us have been adopting smartphones and tablets increasingly you feel like you're spending more time playing with tech and i'm not using playing vajura tively and that may be the value equation is still TBD in your mind I i think that the value equation is there but i think that we will reach a tipping point where people will try to you know i think they're great irony of these digital devices that they were sold to us on the premise that they were going to save us time but they steal time because we're constantly connected we don't have down time we don't disengage i mean i don't even consider myself that high and the index of tech addict but I still check my phone before I go to bed first thing I do when I wake up and if i should awake in the middle of the night i'm still glancing a lot of okay what's on my voicemail you know that is a lot it is it is wrong with eating like you say just getting the problem I don't do meetings I don't do phone calls you email me period in a story unless you're going to write me a check then I'll meet with you then we're going to be at peace and Mark will be Vanna I get so much more done and I can go to my phone right now I was talking to somebody yesterday about a deal i looked at in 2002 pulled out my phone i had put it up through imap into gmail right did a little search oh yeah this was the email from 2002 took me two seconds it wasn't like go look it up go find it you know or ignore it I mean my life has been dramatically simplified because it's just right there I can go wherever I was just in the cayman islands with my kids fortunately it's the hedge fund capital world so the connectivity is good so I'm in the boonies of the Caymans on the on the beach playing with my kids I can take a call know you know or take an email rather no one knows where where I'm at and donkey doesn't care but you are the one percent of the one percent of the one percent of the one percent I mean you are experiencing is out there Oh Bravo for you good political positioning there there I actually think that then the future luxury will be afforded to those who can afford to disconnect who can shut off the phone who have an infrastructure a system in place of safety net that says I don't need to check my email I don't need to know what you think those comments did the same thing about cars they said the same thing about anything that took you from one one world to another you know I one of my favorite lines is you don't live in the world you were born into you know just things evolve and we evolve with them and we're always going to look at the changes you're going through right in that moment and say can I live without them yeah I think there's some social responsibility though I agree with both points of view but I think there is some social responsibility that comes with some of the technology and we don't tend to think about it but things like I'll use a basic example everybody can relate to distracted driving I mean distracted driving is a place where I can't say that being productive in my car is a positive thing because you see all the time how accidents happen from this and it's actually it's becoming an epidemic amongst teens and we as a company as well as some of the other carriers have realized that there's some responsibility we have to educate people on that because it's not just something that you know you know the mobile technology you can talk about the great aspects of it you can look at you know there's some responsibility I think we all have where that's a bad use case of something we don't want to have happen and I think to Cheryl's point there are some pieces of that I think also you know we see enterprises where their employees are so connected that they're actually having to tell them to unconnect at times because they're feeling this kind of ongoing pressure i mean i'm sure a lot of us you know it there's some there's some psychological and physiological type aspects I'll stop there yes text don't kill people people kill people does it does it argue though back to that point that it seemed like we were about to get into earlier does it argue for devices that do less is it possible that the devices themselves do too much that if the data collection is more seamless that if the information flow is more constant that if a device is more simple more simply a terminal into information that maybe it's less of a distraction I my point when I said at the beginning is that I think in the future I see less I see less distraction I see less noise I see less clutter I think that the future that you're laying out means that I have curated content that's relevant to me that resonates with me now and I think that's the future I think right now we're in a plate space where we're inundated with information we have no ability to trimmer what's accurate credible or reliable and that is a challenge I mean that's the reality of the internet today and I think that what people want in the future is a solution that helps them navigate that so that is a time-saver so that it is personalized or customized to their needs so it's intuitive so it learns our behavior it starts to respond like if I pull out of my driveway why do I have to hit the garage button for it to close why can't my car just sense that in closed automatically there's behaviors that are easily anticipated and the sensors and technology it seems like what it should be there that's what you has emotional know that too although all kinds of stuff I sometimes feel like since the personal mobile revolution I'm getting this much more done a lot but I'm actually spending this much more time to get there there's an efficiency there between those two absolutely but it's a net additional use of my resources and I don't know if we accomplished something that we've been talking about a little bit here which is wait a minute did we ever get the baseline of life to take less time and effort or did we just make our lives more productive more efficiently I'm saying we're taking things out of our work worlds and that's causing us to work more and to try to learn more efficiently you know you don't see people who work behind cash register or you're seeing fewer and fewer people who work behind cash registers right we with it's a bifurcated world you've got those who deal with data which is about where the opportunities are and those who deal with physical objects and if you if you have to deal with the physical object of your job there's a good chance you're not going to have a job in a few years you know we're just pulling we're sucking all the smarts out of the day-to-day operations of retail stores of anywhere we can to become more efficient that because we're pulling the data from one place to white-collar workers let's call them whatever devices they use it requires us to process more information so I think to your point you know there's a great book by nate silver the signal on the noise right yeah we have to learn how to process what signal and then what's noise and that's one of the skill sets that I think will acquire will try to give to our kids as we get older right how to separate it so you not because the challenge isn't that you have too much the challenge you just don't know which is the good stuff which is the best I think one of the biggest advancements you're seeing is that you know almost everybody's now used to be artificial intelligence and machine learning was just kind of a something you'd find a few computer scientists working on it you know computer science departments around the country and they they were never bothered now it's like they're the most highly demanded people that you can hire yeah I mean natural language net machine language learning and machine learning and you know national language parsing and all of these things that you see like Siri that most people first kind of recognized or Google now and things of that nature I mean these are things where I think you know you're going to see it help fill the void in the gap it's the interconnections of not just being functional on your device because today you checked your email you check your calendar you go into Yelp you know you go and you open up different application service it's really kind of I think what you're seeing is that the platform providers are starting to make investments in those areas because they see that that is the future they want people won't have seamless and ubiquitous context to what they do not just necessarily being functional so ultimately is it personalization is that where you know that's where the innovation can be that's where the other personalization is kind of like convergence and all these other kind of terms it's like I think it's not just about personalizing things it's about giving them context and I think in mobile the great thing about your mobile devices it's got you know we call it mobile local and social right it's the intersection the vendor diagram with those three things it's that I'm mobile and i know i'm at the starbucks and i know that my friends there and i helped connect this together and then also i give you a discount coupon because i know your you know your your longtime starbucks customer and i know what starbucks coffee you drink every day because I you know seen you order that over and over again it's like things like that now it's probably a little far-fetched I don't know people want that level of personalization how serious we only have like three minutes left this is a big topic to jump in too quickly but how serious do security and privacy concerns become then when when we're talking about exchanging so much data so seamlessly and we've already seen sort of troubles with seamless sharing how how much more seriously do we have to start taking that that's huge I mean you know privacy you know cuz now you have this ubiquity of information especially in time a personalization and sharing it for anyone look at all they you know things are going on with google and facebook i think that privacy becomes a big issue and everybody has to respect that but security is i think this year most of the people that you see who predict security threats they say this will be probably the year that we're going to see one of the largest probably smartphone security threats whether it's viral or malware that we've started to see them in our industry we track them on a daily weekly basis but we're starting to see them progress more because smartphones have become so BIC with us and we're trying to now educate people on protecting their phones with antivirus software and malware anti-malware software & Safe Browsing software because we're seeing some of the same threats that we saw in the early computer days now starting to you know show themselves in the smartphone and then James says each new connected device become a possible vector I mean we all saw the story about the samsung smart tvs being hacked maybe an entryway into your home network yeah i think it's something we have to be aware of i don't i don't think it's I don't think it's an epidemic today I think there's isolated cases I think all technology makes that happen right they or the opportunity for that I mean the doom and gloom guy right there was no it's just turn my coffee today our bones are doing he's cranky consumers though I think that this balancing act on safety and security is that if they can see a direct benefit they are willing to sacrifice a little bit of privacy but it has to be transparent you have to be consistent about how you plan to use information where it's going to go what are the possibilities and I think that the more that conversation has had the more prepared the marketplace is to understand when a misstep takes place I thought is worried about individual privacy and security because if i wanted to hack you I'll just break into your mailbox or call your credit card company pretend I'm your grandma right I mean that you can get through the individual stuff in the world we're in right now I'm more concerned about the bigger hacks that impact our national security i I'm not as concerned about missiles as I am as somebody from overseas coming in and just messing with our whole you know communications infrastructure because you know you take out some cell phone tower because it's the right places you take out a network you know we got we got problems and so to me that those are the bigger issues the bigger have a big impact on society issues although you Mark talks about when it work talks about one of my favorite wild card scenarios that i ran across on a CIA website so if someone were to detonate an atomic bomb into the atmosphere it would shut down all satellite communication you know so you would all of this connectivity that we rely upon that is so essential to our day-to-day health records access to Medicaid access to financials all that's gone maybe should called revolution about that yeah well and actually it's funny because I was without power recently for I don't know 32 hours or some unbelievable and I manifold and to me no I could check my phone oh no she went to the starbuck plugged in I'd oh yeah I drove around in my car for like 30 minutes to charge my phones no but but someone tweeted me if we were if we were really going to talk about the connection we probably should have talked about power I mean we start to be start to have a very serious conversation about electricity being absolutely essential to powering you know obviously not just like lights in life and what heat but everything that we rely on so much the one thing this stuff goes down the downer of a gun don't think about this people don't think about this really Vegas celebrate that well there's something didn't even make anything you think you're that show is available on demand now so you can get all caught up over the top no good all right the man for because it was on TV folks please help me and Molly thank our guests as we wrap up this 10th anniversary next big thing Mark Cuban James fischler from LG Cheryl Connelly futuristic Ford and for reeded eve of sprint guys thank you very much thank you very much you just sort of hang out