Gadgetory

hello planet earth humans welcome it's the Apple by decra country podcast with your host mr. Brian Tom what's up everybody what's up welcome to the show it is believe it or not episode 98 on the Apple byte extra crunchy are complimentary to our weekly show yo Beecham 98 bro 98 we're getting close we're getting close to what most listen what's that timing wise 100 should fall on the actual week of the Apple's keynote announcement which has been confirmed for September 12 but again for all you guys and gals that are out there to be a part of our show we got again a boatload of calls the number to call us is that as I read this one eight hundred six one six two six three eight all you have to do is leave your name where are you from and get get to it about like you know a minute if you have a good point we'll let you go a little longer but we had a couple people that were clearly pushing the boundaries yes that were unaccepting liberties I like to say they're taking the race alright so we we wanted to jump off in the show we have a special guest today you've heard him the man the myth the legend senior editor Scott Stein covers really all things Apple all things everything at CNET Scott welcome to the show hey thank you for the intro that is very ambitious sounding I'm glad to be here well you know yeah I'm business I mean myth I think that's accurate then I'm a myth that I review all things and only review a small portion and I've seen it sings but I do cover a lot of the stuff that we're talking about and like the stuff that Apple's getting into you is that why we have you on the show typically after keynotes or once and well because it's related to Apple does that make sense I guess so absolutely all right so everyone um you know we wanted to jump into this and talk about it Apple sent out their official announcement for September the 12th this is something that's been rumored I think what's exciting Scott is you're gonna be going to the event but this is the first time they're gonna hold it at the Steve Jobs theater yes Apple Park this is our entrance to Apple Park which so like we're gonna get like wristbands and get to go on rides and stuff it is it's the new campus and except for a few behind-the-scenes peeks no one's gone in fact it was not even some people thought it wouldn't even be there it was very up in the air about that I feel like it would be because you know 10th anniversary of the iPhone or the 10th year anniversary edition they want it to be there and so it is and so like that'll be as much of a character in this as anything you know what what are they gonna show not just how comfy the seats are you know like how are those nice apparently $14,000 seats like we'll talk about those but we'll also you know will they give us a tour or you know what other elements will be invoked it'll be interesting are you excited about going to the campus and honestly like not many people are gonna be able look I don't get invites anymore because I have they don't like my mouth okay but are you excited about going to check this place out oh yeah no they I'm really curious about what what went into the design here because you know there was a lot of money there was a lot of design effort like what's going on here what is this theater does it all seem Apple Store esque does it seem you know something different yeah so that's gonna be totally new after a lot of years covering iPhone launches but usually in places that are like the Bill Graham Civic Center or you know on Apple's older campus or like more public spaces so you know I do I can't say when I when I registered for this the process was a little different I got sent something to add to Apple Wallet so kind of like Samsung's Note event I got a little QR code thing that I've gotten out of check-in so that's new who knows what it would you know what this is really entering though how they're putting their pass and access to the event on your phone because there's actually sports teams are starting to do this where basically you won't even be able to get into the arena now unless you have a phone like they're forcing the ticket system to be directly on your phone that's crazy like I guess everyone has a phone but still I know but still not everyone you know you're right everyone has a phone but not everyone that goes to sporting events has i phone unite or a current Android phone like it's just kind of like the assumption is now you have to have a phone to get in I I think it's wild I mean it's just one of those subtle shifts that you're like oh yeah we are moving forward you know you have to order to print out that QR code and keep it in your pocket or something if that's even a possibility but yeah I'm curious about the space and I'm obviously curious about all the products you know in the degree which there might be surprises that we're not ready for yet yeah yeah I think there's I think there's a chance although we know a lot of the rumors that are coming out there's a chance that we're gonna see some things that are gonna be that we haven't heard about just I don't know I'm honestly pretty geeked out about this event I think there's gonna be first of all Apple's gonna throw down the hammer with pretty much the remaining products that they haven't announced yet so right we're expect to see Apple watch Apple TV new iPhones but even though we've seen what the iPhone looks like it's different when you see how they're actually gonna make it work I did want to before we go on to talking about that in a second I didn't want to touch upon the invite that they sent out yeah that the invite itself had this like message on it that said let's meet at our place and it was funny the first thing that someone commented on it was like keynote and chill it's very it's very very very people first I think was his name was Cody Armstrong he's like keynote in chill I'm like wow wow it's just kind of come on up for a drink yeah very I don't know I I'm stoked to see just the engineering to design that one unto it um let's jump into a little bit we're gonna kind of touch upon one story it's really the big story of the week from Bloomberg and Mark Germann I don't know were you able be able to see this how they talked about some of the potential new gesture controls that this new iPhone will have did you I read about that so I'm just gonna touch upon it really quickly for people that aren't caught up to speed that are listening for the first time we know that the iPhone 8 or at least rumored iPhone 8 iPhone future whatever they call it is expected to remove the actual home button all designs renders and indications point to that it will not have iPhone oh sorry a home button on the screen where we're used to and instead it'll be approaching it some sort of you know software gesture control or whatnot so according to Bloomberg and according to mark German the new high-end iPhone will actually have a software dock similar to what we've seen in iOS 11 and the iPad pro and it does make total sense there are some video concept videos that are out there that are showing based on using like the developer tools and kind of the simulators what it might look like but basically you're gonna have a dock on your iPhone with a swipe up or swipe down to you know to either unlock potentially use to unlock your screen if you don't want to use the face lock I I think it's interesting though because no matter what it appears that face unlock is going to be really the the de-facto method unless you want to swipe your screen and then type in your code Scott what are your thoughts on just the force you know quite honestly just the nature of yeah you can type in your digits but this face not gonna be just like in in our face the whole time on this thing it's like hard to tell without trying it you know it's something that sounds annoying but then if it works really well then maybe we love it so I think it's always a bit of a risk when you introduce some a new technology like that nobody has used it and we don't know how it's gonna feel if it's essential then you know how do you how do you live with that or do you like the switch I feel like when Apple introduces new tech usually they kind of start with like small small steps into the tech like touch ID even now you don't need to use touch ID it's never like you know connote you always have the password passcode option it was only available for a couple of things at launch and then it opened up two more features same thing with 3d touch well the 3d touch still needs a lot of help but I think that if you have face unlocked I just can't imagine them getting rid of touch Aidid completely because for payments that's already worked into the system to make a move away from that you got to be really really ready for that and then how do you manage between face unlock security and touch ID security on all the other devices so I still feel like they might take baby steps of face unlock and maybe it's like an additional feature but you still have touch ID until it moves it would just be weird but I think the doc makes sense I'm a little worried only in the sense that I've been using iOS 11 on the iPad and it's it's it's cool but it's it's also very swipey you know there's a lot of to me I I feel like they're one too many swipes and if you start doing that and we talked about the home button going away for a while a couple of years now we were thinking about this and how does it how do you do it in a way that's not annoying if you have too many gestures then you're I'm worried about like two of these equaling what was one of those and like and then you're like oh crap so I'm sure Apple's thinking about that maybe you know some groups in an Android already like a lot a lot more like screen awareness that maybe things start you know awaking on a tap bringing up zones that maybe or where you tap them like ways the screen could activate more simply and I would like the dock to be at least a lot more apps I like that idea yeah yeah yeah we could have maybe dial-up and like on a Mac each of the apps kind of gets bigger and you could kind of just bring your finger over and launch the one you won Debbie guides I'd you know to your point about iOS 11 for people that haven't been able to play with it as much on the iPad you can flick up down from the bottom up to reveal the dock but then you have to do kind of like a longer from the bottom and then all the way up to access right the different like you know volume control the control center type stuff and there's times where you know that subtle swipe versus the longer swipe can be confused or just by habit you're you're used to just doing a little flick instead of a long flick and then you're like which flicked you know it there's those moments that I've had right also like here's the other thing so touch ID may not be able to be worked under a screen but already the virtual home button is just a slab that has vibration if you have a screen that has the taptic engine beneath it I'm not so sure that's gonna feel any different you know I'm a very home button feeling thing for all the we say the home buttons going away maybe you still have effectively a home button when you when you touch that area with 3d touch or whatever it vibrates and you still get that feeling of a tactile thing so I have a feeling like it all it won't feel it'll give you a tactile feel in a way that will feel more satisfying than just like oh it's just a screen yeah and so you know for people that aren't super familiar just go check out some like iOS 11 iPad videos to see in you know in it from all indications it'll give us a general idea we don't know anything officially right this is all still why we talk about it because it's fun and everyone wants to talk about the speculation around what is it really going to actually function like we're gonna find out and basically less than less than two weeks now or two weeks yeah about two weeks now yeah week from next Tuesday yeah so um we're gonna find out really soon but it's it's interesting to see how that all is going to play out um I did also want to talk about this week there was kind of a big push and a lot of articles around AR kit because Apple actually showed off some of the first AR kit apps to reporters Scott you were one of those people and so I kind of wanted to have you talk about which of the apps you actually got to see and what was your experience we saw a our kit demoed for the first time at WWDC in a very rudimentary just like furniture light pieces but you saw some more stuff well what did you actually see yeah so I got to see a little bit Shaun Hollister also got familiarized with some things too and they weren't all the same things were different different places so what I got to see mainly was the IKEA and it looked really good and I was surprised because I've already seen furniture placement apps like this I've used Ango so I'm familiar with the landscape I've used Lowe's vision anything it's also like is it Mayfair there's another one that deals with furniture placement in the room but Lowe's vision for instance you can place a chair in the room and it looks cool and it's a great example of how it stays in space but that's using three deficits and cameras on Apple's it's not using depth-sensing in the same idea that tango is it's it's a little more simulated where the camera plus your motion on the chip do effectively the same thing so I mean I picked a chair I put it down in the room and I walked around totally held in place and it looked good enough that if I snapped a shot of it you'd probably think that was a real chair in the room like and that's the cool part as the graphics are so much better in a are on a our kit than they were on tango using the one phone I use the fab two pro or the Asus zenfone 4 what I used a little bit that what was they they invited me to kind of go up and look at the details on the chair and that was where it was cool because I got in really close and I could look at the weave on the chair or you could look at like the grain on it basically the same way that the graphics are rich in any iPhone game but now you're combining with a sense of depth and now you're like well now I can check out a detail which is really useful so that was cool and I also took it took another look again at at Star Wars holographic chess real that is a real game coming out I thought was a demo at first and now apparently it's a real game and it's exactly yeah this is holographic chess from Star Wars like you're playing this on a tabletop you put the board down you walk around it holographic Jabba I think it's Java or one of the huts is sitting across from me and that's really cool it's kind of oh it's not quite as impressive as the IKEA one just because that you're looking at a game the IKEA one is like oh this is actually in the room and is meant to look like a real thing is there okay so you talk about you know the IKEA one I totally I'm excited about that one that was like when I heard that they were doing one like that I was like oh my gosh I was like this is this is a perfect application for this but I'm curious when you use the Star Wars hollow chest game does it open up the potential for like an accessory where maybe you have your like phone mounted unlike some neck strap so you can see it here because I can't imagine you want to play a hollow chest like yeah holding a phone the entire it's chess where am I doing this the whole time and I'm going like extended periods of time I think it a real problem for design and I agree I think there's a point what you just want to turn holographic mode off and just play star wars chess and you say I don't need to hold this up I'm sure that that excitement will fade but it does bring up the thought of like when well you know I'm sure it's in the plan sometime for Apple then go explore you know glasses or things like that but in a new time how how quickly do we have that urge to do it and will any accessories support it an Apple does not really has not said really clear yes or no on that some AR headsets like the mirror prism that I looked at which is you know you pop your iPhone in and you have like a kind of an AR or even you know they said that they think that AR kit is gonna really help them that they think that you'll be able to combine AR kit with theirs and so I'm curious like you know I think if it is if it's a kit and it's pretty open and my developer maybe you can come up with ways to use it the only thing I do know is that the front-facing camera for the iPhone right now is not set up to take advantage of a our kit so if you flip it around it's like the whole snapchat filter Facebook filter idea it's not equipped for that yet is that what you're saying exactly yet I think with obviously 3d face scanning and all that stuff if there's any other shoe that Apple's gonna drop it's going to be that the next iPhone or iPhones have that built in maybe it's not just the 8 maybe the others have that scanning as well that could be that could be the other surprise is that you know maybe you know maybe they put that face scanning tech into all the phones and that creates a standard who knows but um total speculation but I I think that that would be cool because then you could have crazy face filters and who doesn't like to look like a hamburger well I think it'll make any easy opportunity for all kinds of jokes and lowlights of the keynote if we have to start seeing Phil Schiller show off face filters that the team is not turned into a vampire turn Elvis Presley yeah I'll leave that to Craig federighi and everything um that's really cool you know I also thought was interesting just industry-wide is how right when we first heard about air kid I mean you and I I remember when we talked about it after it's like Apple instantly has this huge install base they can really push this forward pokemons go was that was that killer app that kind of unlocked people's brains to be like oh now I understand how augmented reality is cool in just this real small example because the game was so popular Google announced that they're opening up a their own software development kit to the public which is a our core and I thought it was interesting because right Google's been working on this project tango thing forever and it's always been this like oh we're gonna create an augmented reality phone all of a sudden Apple is like hey we're just gonna make it available to all our phones and this is clearly a reaction to that I know they have their own knowledge and information and learning from tango but it's like oh you know what what curious timing that all of a sudden now they're like hey we need to get a our core out to the public because yeah apples kind of like has the jump on us right now yeah mindshare it's crazy that that Google hadn't done that before because I kept wondering like Facebook why did they not enable this there probably is a good reason in the sense that you could see that Google was getting there developing with tango being first to do that and then when they announced at Google i/o all the ars the VR stuff that they were going to have these standalone VR headsets they use son called world sense that was tango based to use dual cameras and I was thinking like this is the beginning of tango like drifting and I feel like a our core is part of that and they keep learning but also like Apple has said with a arc it you need the graphics and you this is like the hardware software integration this is like apple like VR VR is totally about finessing everything to work seamlessly and with such little lag AR is kind of like that too and so Apple has a huge advantage designing that Google could get there but with all the different phones yep you have to create a standards so I guess it's like sa pixel for now but I thought they would picked a dream as the standard but maybe that will happen it was weird though and it's totally catch up and the Apple launched all of its and it's more of its apps as a counter counterpunch and so it's like the air Wars of 2017 yeah it's on it's on I just I think it's really fascinating how in pretty much less than a year all of a sudden it's like just escalated right it was like we didn't know what now once they made those tools available and people that are listening or reading or watching they'll be like Oh Google's copying Apple now Apple copy do like ever guess everyone everyone copy every popping everybody now is everywhere hone away a good live stream from anywhere you can from Instagram YouTube you know there's like 20 places to livestream face filters Facebook everyone has it so that's what 2017 is all about I guess everyone's getting there at the same time or with each other and then the other part that I think is interesting about AR is that it's kind of the beginning of a lot of other things I don't think it's just they are I think this is about the age of super smart cameras so we see like with Samsung and big sphere or the promise of Bixby or Google ends the ability to like recognize things and tell you what they are and help you and assist you I think that Apple's gonna get into that a lot more too and basically with computer vision the smarter cameras are analyzing stuff the more you can do augmented reality you could also do other weird things once those cameras it's like NAB you know it's it's basically autonomous vehicles and drones and any anything where the cameras used to navigate I wonder if Apple's basically going to be using its next-gen cameras on the iPhone as the first step towards that basically it's not that far away from the idea of assisted autonomous camera systems or you know if you could have it apples into accessibility maybe it would help be an all-seeing eye to recognize things or help with things maybe there's more to that phone camera and what it does than just the AR well I think also you know when we talk about different philosophies of how Steve Jobs and Tim Cook have approached you know being the CEO I think one of the things that Tim Cook has really tried to emphasize is the fact that like he's trying to make you know for example his Apple watch push it wasn't like Oh part of it is yeah sure we want to make a cool watch but I think he was really more locked into like focusing on the health aspects how this can change the medical field you know those were kind of the way that he focus I think Steve Jobs not that he did wouldn't care about those things would probably been more focus on let's make a really cool watch that you can do cool things with that changes your life where Tim Cook has taken the approach of let's make this watch something that could potentially revolutionize the health industry you know and improve people's lives and I think that when you talk about the camera approach and a our approach in accessibility and services I wouldn't be surprised if you know he sees it in those similar ways yes there's games applications but in his brain it's more like we want this to go beyond just fun we want this to like change people's lives there's even indications in the some of you know that firmware that was released around the home pod of how the camera was able to have code in there to potentially detect not only just different types of scenes but very specific items and photos and it kind of lends kind of another layer to what you're talking about of the age of the potential smart cameras trying to develop or smart cameras in addition what they are kit definitely I think that's that's the whole other shoe dropping with AR and those cameras that they're gonna talk about I would expect them to talk about at the show yeah so um very very cool stuff around the AR I did want to touch upon another point before we roll out with you Scott you just did a great story about the air pods and I kind of wanted you to talk about talk about just the story and what you wrote about yeah so um you know stalking with John Falcone at CNN we were seeing this MPD report and it was just based on that's at that report they put out and we spoke with them about it and it's just funny because a year ago you know I was I was the the mean with the air pods and I paw because I helped that I helped that meme I helped get them you launched the mean so we were there we were at the beginning of that where you put him in and everyone's like what that it still though they still look ridiculous on me so that hasn't helped I've seen other people wear them better but they become a relative it's hard to say big success but they're still really hard to find we don't know the sales numbers sorry people listening that can't see this we just posted the picture okay continue on Scott I look better since then I feel like I've improved in a year now so I'll still look ridiculous um so you don't know what you don't know how many they've they've sold but but the NPD Group does retail tracking can you take me seriously with these on and they said there's like 900,000 they call it totally wireless headphones so the important thing here is that they're dominating total total wireless headphone sales in dollars in the u.s. like so now not necessarily units but the report was that they're the top ones in the market which you'd kind of expect because there aren't that many players and total Wireless is just in fully independent wireless headphones so it's not all Bluetooth headphones but you got like braggy and Samsung and others who are in that space not a ton yet because I mean Beats doesn't have its own low pizza's Apple but I mean for instance they don't have their own fully independent in their brand but it just points out this has become you see a lot of people wearing the more I do I see a lot of people wearing them now I think people have gotten into them I would not surprise me to see Apple launch a new pair of air pods at this event no really you think you might see that I'm even if there's a four week wait even with the four week wait yes everyone thinks I'm crazy if I'm right then yay yeah I'll bow down I'm bow down I'll bow down if okay I'm gonna put that down I said to John I was saying before I thought there'd be a new Apple watch I just think it's one of these products that now it's become iconic for them it's related to the iPhone and Apple watch and it take a whole other year off without a new version seems strange and plus there are things you could actually improve like for instance if they have contact was charging why not make the case contactless charging or one rumor says the case charges the watch or the phone may be of new colors maybe you make these not so long or you add better tips or you add heart rate tracking or the yet most interesting part would be better wireless connectivity because Bluetooth five has longer range better throughput and these go out on me a lot and I don't know myself they blip they whip out a blip and it's really annoying so what if they build a more reliable one maybe in the new phones have better Bluetooth which I would expect better Wireless and that would be a reason to get them maybe they don't come out until like your just because they were announced at an event the products don't come out right away maybe it's like that just like in the WWDC thing where the imac comes out in december a home pod comes out in december maybe these come out in december and these rotate scott scott they actually did that last year with the air pods exactly they come out until [Laughter] unintentionally or who knows yeah so maybe they come out once again in december like not a ret not immediately but I just I just think that they have the market for that lined up and I just think they're gonna want to talk about it or announce something I mean I be I I agree with you I don't know if I'll honestly I don't know if we'll see one yet because their supply and demand is still like has yet to even remotely catch up so right even just from that standpoint you know like the thing about it is I think maybe olds like SJ star a Steve Jobs would have probably pushed for it but just seeing how Tim Cook operates it's like you know because he's such a logistical guy it's like obviously they're working on new air pods behind the scenes but it's like oh we're still four-week catch-up we need to close that gap it'll buy us more time to get the new air pods right and then finally when we've caught up and finally when we see the numbers you know maybe plateauing then we'll announce the new one I you know I agree with you I think the old school psychology of Apple would have been like let's put out another one in a year right but I think also because of just all these different products that doing it's different and I kind of lean on how Tim Cook has shown how he operates in the past to be like well maybe they won't but if they do I mean yeah I'll give you all the props man earpods sport earPod plus if you call them air pot airs it's so good the other thing that the other thing that I wanted to bring up in your story just because it might slip just to give you an idea you said you know oh the majority of dollars are being spent on Apple's air pods according to report eighty-five cents of every dollar spent this year on the totally wireless earphone category has gone to Apple 85 cents per dollar that's huge that's well we they're the only ones who I think have really carved out a brand identity in down space I mean I'm sure David Carr no doubt will yell at me about that because he'll say this is the sign I forgot but I think that I've used here ones and I've used I've looked at biragi and things like that those are really fringe and Samsung is launching a new version of its icon X headphones but they're very sport oriented so yeah I just think you know they kind of stand alone in that in that space which is why it's it's not a total surprise and now yeah I just wonder where else they're gonna do about it maybe it's a new case it well it's weird though because like you said right it's not a total surprise we kept on joking like oh guy those things look like horribly horribly awkward and I still think they do but we also agreed that they're probably gonna sell a boatload of them and it's true they have and it's just like it just again it always reminds you to never underestimate the power of the brand like well they have ineffectively they have a very long battery life because you're basically always recharging them fast in the case they feel good in that regard they their Auto switching is really cool not between devices but just between ears correct that stuff feels really new and helpful but yeah exactly like what a lot of it I think is just a bit about this or phenomenon of the identity of the product yeah I in a weird way I think the the heavy the heavy hot take opinions which you know that's that's honestly part of our job to have fun with those hot takes it brought more attention to the category because I think it people there once you say something bad about it you're gonna have people on the other side of the coin that I'm gonna say good things about it almost like they have to defend any product that Apple puts out as this is the product in much like phones you know people really for whatever reason still take it really personally when you talk bad about a brand they care about I've always found that fascinating like that they really based on how they talk they really take it personally when you just say oh this phone isn't as good as this it's like really like is it really is that how and it's not just kids it's grown man I think it's grown men oh yeah there's a lot of there's a lot of passion about this stuff I've ever talking to Samsung gear watch owners who were like super passionate remember the reviews and they like talk about them and so I was like that's cool there's like a following that's going back to like the original gear watch like they're the second generation like not even recent 2014 yeah there's a lot I mean look the reason it's good those passion I mean we're passionate about it we just don't personally attack people when they disagree on it with us about a phone but I think you know that passion is isn't what why we do what we do and why it's exciting to talk about this stuff if people didn't care we would not have jobs I mean I might have a job somewhere else like selling pencils like I've said but you know we would have less exciting jobs either either this or that yeah so anyway Scott thanks so much for hanging with this um you know we love talking you just a lot of great stuff and I'm hoping if you're free that we can actually talk to you after the keynote but I know there's a lot of things going on so uh well we'll try and get you back in here but thanks a lot man that was awesome no be great thanks thanks Jeremy hey guys go both of you Brian - yeah thanks all right so okay we'll take a little break is that one a doobie yes yeah we'll take a break and then Scott you're free to go my man alright yeah I'm Claire alright thanks man thank you alright guys we're gonna take a little break for a second we right back and we are back with mr. Brian Tom we just want to say thank you to mr. Scott Stein again for chiming in to the Apple byte extra crunchy we also wanted to note that this episode of the Apple byte was brought to you by nobody and now we return back to our regular scheduled programming all right thank you nobody thank you nobody really appreciate the love but yes all right let's jump back into the show um there are more iPhone news stories we're gonna kind of crunch through a bunch of things but just kind of some quick notes to make we know that Aoife is actually happening in Berlin this is where a lot of companies other than Apple right Samsung Sony Huawei others showcase some of their new goods and announce new products but coming out from Aoife according to some reports case makers believe the names of the new iPhones will be iPhone 8 iPhone 8 plus and iPhone addition in fact in fact some of them have actually updated their internal SKUs based on this information to actively start printing packaging with their new third party cases this remains to be seen but that is what the chatter is over at Aoife in Berlin I found that really interesting I love the iPhone edition it's catchy to me I mean I actually have I have a song lined up if that's what they're gonna call it because but it moved away from iPhone edition so then I kind of stopped and I'm like oh man if they bring it back we'll be ready to roll I kind of like it too but it doesn't doesn't really roll off the tongue iPhone edition I don't know but are you thinking of like a new addition song is that what you're thinking about um not really because it would have to the lyrics would have to roll off the tongue like you say but uh I got some I guess but if they make it iPhone 8 then I'm gonna have to start from scratch that's all I'm gonna say right on it's kind of tough um we also wanted to touch base we talked about this last week but really for some reason even though we've actually been talking about it for more like a month or so it really got traction these rumors or rumblings that the iPhone was going to cost somewhere around a thousand dollars I don't know if you saw people talking about it but because the New York Times posted oh you know we believe that you might have to pay a thousand dollars this has been talked about in the community on the Apple byte within the rumor circle for at least a month or so and then everyone started you know my friends started saying hey is the iPhone really gonna be $1000 I'm like how much do you pay for your phone right now I think that all of a sudden this I'd this idea of a thousand dollars is scaring people even though they don't realize they're already paying probably around $800 for their phone yeah if you just break that down overpayments yeah fine your bill might be $10 more but I don't think people are going to care I really don't well when did when did the price go up like the iPhone 7s went up right it I think I recall the six was around six hundred seven hundred dollars or something like it around 650 700 at the time yeah so the 7 was really the first time there was a big sort of price increase I feel so to say yeah yeah yeah so now the next thing Karen is gonna go over up even more but that's just if you buy it outright right well even whether you buy it outright or they they spread the payments for two years right it's still gonna be a lot and the eye acceptor remind people that though 128 gig iPhone 7 plus was already a thousand dollars after tax oh wow so they've actually already sold technically a $1000 phone yeah so again it's like people that are freaking I'm like dude people are already doing this I literally don't think it's gonna stop people that really want it from getting the phone so might actually get Apple more profitable it will it will money you know it will so we'll see how that all shakes out on this one is a quick story just about you know iPhone platforms in general Apple has acknowledged that they've the leadership for the Siri team has officially moved off from Eddy Cue to Craig federighi in a quote says Craig federighi is Apple's senior vice president of software engineering reporting to CEO Tim Cook he now oversees the development of iOS Mac OS and Siri organ originally that was allocated Eddy Cue I find this interesting I didn't even know this you know I don't pay attention to every single detail but think about this Eddy Cue is a services guy from a standpoint of like iTunes Store Apple music like it doesn't make sense for him to oversee Siri hey that doesn't even find you have some services though I mean yeah it's like makes sense to me I mean you know Siri is like almost a service you asked her a question and she serve something about you but it's like a I it's like artificial intelligence you should have someone who's heading that to be like you know from from the software development side right series make basic most glaring problems is just not as smart as other AI so I don't know how a services guy is gonna be able to do that like clearly when I see what Apple did with a arc it they'll and we had reported that they had built huge teams around a arc it they're gonna go all in and that shone is what we've seen at least initially and how it's at least in the minds of the public has started to take off with this first batch of apps but it's like put a team behind Siri like that fine if they just report to Eddy Cue and say this is what we're doing I think you need someone specifically on Siri when it is one of the weaker points of Apple someone to be a strong person that's gonna drive that forward and be like basically be a jerk about it right like an anal retentive jerk about yeah so they like just kind of rearranging the deckchairs here or is it just yeah seems like a big almost like a big shake-up like he's not getting the job done so we needed to put someone else in charge who might come in and whip the team into shape or something you know I just think from the outside Craig federighi handling Siri makes more sense because of how its integrated into the operating systems which is his calling you know yeah yeah that makes more sense to me so so that so that's just a little like you said reshuffling in the background I don't know if any of you all saw this but we referenced ether earlier but Sony released a new wireless enabled speaker it does not use Siri but it looks very familiar I love this yesterday too it looks like a home pod it's the name this is where Sony just completely fails would you like to hear the name of the product mr. Beecham sure it's the LFS 50g Wireless that's terrible I'm trying to flow away here I'm trying to find the link as the links not working here hang on I mean it's not LF s 50 G what are they doing my it looks exactly like the air pot except it has like little lights and numbers on it yeah it's like the home pod with a screen it uses the Google assistant so therefore by default it's already going to be really good the other catch about this it's even when they revealed like they took off the top of it it's very similarly designed to the home pod now granted it may not have the same technology to optimize the playback in a room they didn't really go dig deep in that but um it's there it looks like a home pot it totally looks like pong it's wrapped in fabric it's a marshmallow it comes in black or white it has a voice assistant the other big thing about this different from the home pod is they cost two hundred dollars a pop the home pod cost 350 oh wow yeah so hmm well it looks like another thing that's gonna collect a lot of dust actually though that fabric on there man it's not it's not the greatest design that I think I think they look cool I'm not gonna lie but I don't want it lit up it does look cool anyway let me just rewind this does the kind of I don't even want to buy a whole pod for a 350 dollar 350 just to test it out but I mean I will but it's like dude 350 yeah that's an that's too much money man I mean bro Bravo too much price some people complain when we say wow I'm not gonna listen to show dude play bro sorry alright Apple TV news we talked about the early window pricing for movies that Apple was trying to negotiate with Studios last week at the end of that week after our show ended a new story popped out so if you haven't read this we're gonna kind of cover over some of the details but now in anticipation for Apple releasing the new Apple TV Forte model at the new keynote that is expected to happen on September the 12th Apple is going back and forth with movie studios about pricing for teen movies so this is a report from The Wall Street Journal and what's happening here is Apple is basically saying we want to charge $19.99 for 4k movies 4k versions of movies when they launched on the iTunes Store the trick about that is that typically a majority of at least the blockbuster movies retail for $19.99 on Apple's iTunes Store now the studio's want to charge $25 to $30 for a 4k movie because they associate a premium with a higher quality higher fidelity for that movie which makes sense as well in The Wall Street Journal report someone even one of the sources inside dealing with Apple was quoted as basically saying I don't tell Apple how much the price their iPads right why are you telling me how to price my movie right and so we put this in the recent weekly show the Apple byte video podcast but what I found interesting is some people like why are you complaining about Apple wanting lower prices for us but here's here I'm not complaining about that that aspect but this is again where Apple thinks they hold the power and right now especially with the movie studios and TV studios they just don't so remember Apple wanted to create a skinny TV service subscription TV subscription service earlier and they were demanded it would be like a $30 package with these channels that's all we want to do and the network's were like no we don't want to do that so what did they do they made an agreement with every other partner from Sony to sling to YouTube to Hulu they those companies and those groups are now making money from a TV streaming service one that Apple wasn't willing to negotiate with them because guess what they're like we don't need you and I think the same thing is happening here you can buy 4k movies from platforms like voodoo and if Apple thinks that just because there are iTunes again that the studio should have them charge $25 and they're like no we want 19 they don't hold the power again it's it's one of those things where they they still want to come from a position of power but the industry has changed and Studios can go to other platforms that show off 4k content they don't need the Apple TV to be there for K Savior they just don't and they will there's so much competition happening right now and they can just easily go somewhere else and make a deal but I'm also I'm kind of against this charging a premium for a higher resolution content because eventually like in the next few years everything's gonna be like that so it's like it's like just a temporary cash grab that they go for during this period of time when there's like this reshuffling of how content gets just distributed you know so like oh we got 4k now so we can charge a little extra money and then like in five years everyone's gonna have five K at 4k and it's not gonna matter anymore so then that that will probably go away those premium prices so I just think it's like it's just a cash grab I don't like it I don't like premium extra cost for premium content I think that's a good point actually I think that's a really good point that you make about that cuz I mean we did the same thing with HD blu-ray like is anyone watching blu-ray now you know I mean probably some people I know I know but but are you actively buying new blu-ray videos and stuff like I don't know it just seems like something that's gonna go away and the it's gonna be gone pretty soon you know what I mean I just think premium charging more money for premium fidelity or quality is it's kind of a lost thing I don't know look I'll be the I'll be the I am the dinosaur and I've admitted it before I'm the guy that still buys blu-rays cuz I want the highest fidelity yeah and they'd say look awesome you know but I mean how long is that gonna last I know I know I mean you're right you're right eventually it'll catch up but also like I like part of the psychology is right you can actually buy movies two weeks before they come out on physical now they're like trying to encourage people to buy digital because it's they honestly probably make more margins from it because they don't have to produce or print or press so they're always like get it on digital I wait for the physical copy so I can get a physical version that is the best fidelity and then it comes with the download for free cuz like not free but it's packaged with that for roughly the same price like I don't I feel weird just have again I'm old school I feel but I invested in a system that looks badass I'm like I'm not gonna get a digital stream I'm not gonna do that so yeah well it's somehow ploy some of the digital distributors are doing like amazing stuff now like HBO go and when you stream like to chromecast on that thing it looks incredible like it almost looks better than my cable television you know what I mean so you know nerdy me sees the artifacting around the dark Game of Thrones is like a real dark scene you start to see like at least you feel me on that cuz you're like that's so annoying and it's whatever fine first world problems dude first well you can problems with that that might be our Wi-Fi connection at our house who knows but yeah that is a thing but it's getting so much better like everyone's being able to do it so much easier now so I for example I would let one of one of our co-workers borrow ablute the blu-ray version of oh I think it was a blu-ray version of Game of Thrones stuff and then they came back who they're like holy crap it looks so much better compared to when you stream it I'm like yeah I mean no doubt no doubt that's totally true I got my PS Quach my PS Quattro what am I yes Quattro so we'll see how that plays out but I think the biggest concern is to me if Apple is rolling out a 4k TV are sorry a 4k Apple TV at this new keynote you need to come with 4k content oh yeah I'm curious gonna win that battle because we have a couple more weeks don't tell me you you're gonna say hey we have a four capital T V and you can't buy 4k movies for it you don't I'm saying that sound that's just stupid so we'll see who wins that battle another quick follow-up about Apple 4k TV at WWDC Amazon set or Apple announced that the Amazon Prime video app would finally be coming to Apple TV nice we were expecting it to come around sometime this September but according to recode the Amazon Prime video TV app may not even be ready for the Apple TV the new Apple TV launched as well hmm and I mean that also is just if it happens Amazon Prime does have a few shows that stream in 4k but let's say let's pretend okay so if they don't make a deal with the steals they don't get 4k movies to buy on iTunes Amazon Prime video app doesn't come out that's another 4k source that they don't have so what are they gonna launch to it like hey Netflix happens to show some 4k videos in 4k what was the other one duh what's the other show oh yeah carpool karaoke and 4k Wow no logos like 4k logo 4k so uh well we'll see how that all shakes out but again I'm I don't know about you beat them are you excited about this keynote coming up in a couple I am excited man cuz this could possibly be my new phone I've had the same phone for two years now so it could be my new phone we don't know I don't know yet I'm gonna see I'm I'm I'm honestly juiced cuz we're just gonna see so much new stuff I think it's gonna be very interesting yeah all right you know what Beach the show's been going a little longer let's just skip over you want to jump into the phone calls I think let's do it yeah we got a lot of money phone calls laughs yes yes we considered that to talk about should we go through the gates first or should we go through like the regular oh yeah yeah okay so remember last week we were talking about what would the new gate be for the iPhone 8 / iPhone future so we had some of you guys and gals call in and this is what some of you all said okay we have four of them wrote and they're real real quick so we'll just go through it hey guys this is Kevin from Chicago how's it going my boots with the next gate from Apple would be faced gate so these faced gate 17 better guys let me show PC we agree we agree another one for apples facial recognition face gate makes sense right face gate thank you yeah face gate so this this one came out of left field and I was not expecting this and it's a valid gate so let's see twin gate twin gate white Wingate because now all identical twins will be able to unlock their twins phone beautiful twin gay do you think there's possible I mean I think it's possible if they are truly identical the thing is that how often are you gonna be next to your twin like when you're younger maybe and this this might affect 0.1% of the population yeah I dunno some identical twins and as they get older and older they kind of start to not look as much alike so that you got that going for you okay so let's go to the phone calls all right here's the number first call we got this is Matt from Georgia it would make sense that Apple is introducing a new Apple TV with all the DirecTV now promotions back in December and January they're running that promotion where you buy three months for free you buy three months and you get an Apple TV for free and then they just reintroduced that same promotion so it makes sense that they're dumping off all of this inventory at a discount to make way for a brand new Apple TV cool cool series I think I think yeah I agree I'm not in my head I mean he makes good points there yeah all right next call what a Beach what have done Jordan from Denver Colorado two questions on iPhone future how do you think Apple will handle replacing faced ID with touch ID do face ID will play touch ID from my banking other touch ID enabled apps right away because I really do want to go back to internet password like an animal I'll think that Apple will show back into the Wi-Fi game and maybe package together 3 Apple TV boxes that include a mesh Wi-Fi solution I don't know they could get a lot more Apple set-top boxes in people's homes while solving crappy Wi-Fi all at the same time what do you guys think am I crazy keep up the good work peace out from Silicon Mountain in Silicon Valley that's true Denver Denver baby that's a up-and-coming area also with just Silicon Valley companies also um the marijuana industry is quite quite blossoming oven in that general area Denver Colorado was the first to legalize that huh I was there when it happened - oh wow Brian was there I would I spent a lot of time out there can I help I help push for the initiative no not really um so when he talks about what was his first comment that was cracking me up Oh what was it I forget to 13 so replacing to face ID with touch ID I don't think we have a choice I mean if you want to be an animal you you can go back to the digit code right you savage you just horrible savage person but no I think that it's gonna force us to and if it's as fast as they say it is I don't think you'll it'll be a problem I really don't if all the indications as they say it's a one millionth of a second it can detect it at an angle maybe there's some tolerances that we see it's one of those weird things where we just have to see it in action and then we'll be able to make a judgement so it's hard it sounds like it could be cool but I can't really give a verdict on it until we actually see it play out and then we'll we'll have a better idea of what right now we're just talking about in theory so but in if you're asking will it replace it absolutely it's gonna end up replacing it for at least for this generation maybe if something happens where there's like a like a lot you know people lash back at it that they might tweak it in the next in the next phone but we'll see it's it's probably the most fascinating feature of the phone to me of how it's gonna play out and what about the wireless stuff he's talking about having a set top box Wireless box and everyone's home you think that's gonna happen well I think that if Apple has seen how powerful a brand they are they should have they should stay in the Wi-Fi game I think we've talked about it on the show multiple times that they're all indications that Apple was no longer going to build Wi-Fi routers and people like what a mesh network solution is we're really where it's at it's where the entire industry is going so it would be nice but I don't think it it would just again make them have another thing to focus on and in in a weird way if they have to not do a mesh network solution and I know like you're saying integrate it with an Apple TV we've been talking about that idea probably for two or three years I don't know if they're gonna do it but maybe that's a surprise we'll see there it they could surprise us but I don't want more to thing we've got one more I mean baby I mean that would be cool again I love what you're thinking but there's no indication that they're actually doing that now so all right we've got two more and they're pretty short so let's check them out a beach and tong this is Brian from New Orleans quick question is this the end of the lockscreen photo I know that's a minuscule fact compared to all the technology that we're about to get but I don't know about y'all I personally like having my my lockscreen photos something special to be there so just wanted to hear y'all opinion on that and you know what might replace the lockscreen photo you just look at your phone and unlocks guess you can't look at the photo anymore discuss Thanks he's absolutely right I'm serious I'm sad about that - I'll be sad wait I got my start out here look how cute this guy is I get this guy anyone you won't have them on there anymore bro I know but look at my phone he's gonna disappear it's gonna be like nothing literally literally that picture is no good anymore how am I ever gonna see it again Brian unless I don't have to open my phone and go through my photos I'm sorry man I'm sorry man you know Tim can take give-and-take Jake get out of here that's a that's a really good point though right yeah it is like let me see what I guess I can show people to have on my screen beside me and BAE uh yeah where do you guys looking at it's over to the left it says some dramatic like it's like standing in a pink against a pink wall and look like you're really looking at something but you're not like like every other fake F freak Instagram post that we see these days it's cute very cute this is real this is real he really has those blasters on real mines that's really like that is real life in his bedroom it's real life last call all right last guy here we go hey Steve and Brian question concerning the carrier plan for the new iPhone 8 the financing plan for the carrier for the iPhone 8 right now I'm paying around $40 I just wanted to know what you guys thought about what the carrier plan financing would be for the new iPhone 8 some people are saying around $50 to start a month I was just wondering what your guys's ideas well it's about I'll love you guys a show have a great day bye bye $50 a month and there's a lot wait is that on top of your like regular like you know phone bill yeah that would be on top of your phone bill that's annette's see I'm not totally in the know about how these things work but if you're paying $50 a month and you're paying your regular phone bill for data and and minutes or whatever that's that's a pretty hefty bill every month I think you're pink you're paying more than $50 a month you're gonna be really paying closer to $60 a month if you're getting a thousand plus dollar phone they say that it's like a car payment you know I mean you're basically buying a laptop I mean our foot this is the interesting thing right our phones are a lot of our life that they're basically a mini computer now you know like people are using their computers more for work and then using their phone as their leisure device oh man to do everything right I mean you're doing that I'm doing that mine is definitely 50/50 work and leisure sure on top oh right yeah so I think it's gonna be more than 50 quite honestly so just buckle up I'm serious for people that want to go ham on this thing I'm telling you like it's time to go back to ramen dinners with the family okay something about the Nokia clamshell shut you know flip phones you want mac and cheese for lunch breakfast lunch and dinner you get an iPhone you get an iPhone at 8:00 totally we you know we need to do whenever they come up with a price we've got to do something like things you can get instead of the iPhone eight that's a great idea that's a great idea I'm just like how many how many boxes are freaking let's just get the cheap crappy stuff like the cup of noodles ramen could you get I don't know I'm just thinking about that cuz right now my phone bill is like 87 and that's like with a special discount for for something you know talking about 50 that's gonna be like a hundred ooh don't make me do math I'm live on the air but it's like a hundred hundred forty-seven dollars that was incorrect like eighty plus fifty that's like a hundred thousand dollars what do you have taxes and fees and all the crap oh it's just sad it's that yeah all right um so that's gonna do it for this week's show thank you everyone for coming and hanging out with us we are working on getting some cool guests lined up around the Apple event we have yet to confirm that but we will keep you posted but again thanks for listening watching you guys and gals want to be a part of the show calling the show it is 1-866 to 638 call us Paula have a great weekend beat them are you gonna enjoy your weekend it's I'm gonna have a great weekend thank you all for watching and you alright Ryan don't go up I'm go to the beach baby oh yeah it's got to be super hot down in LA cuz it's like a hundred degrees in San Francisco which is unheard of what are you dead serious it's like in the 90s here man it's really hot Wow all right we'll talk about weather off area all right thank everybody be safe peace