Gadgetory

hey guys my name is Steven beaten for crave and I'm here at Itza which is a fully automated restaurant that just opened in San Francisco I'm here with the CEO and co-founder of Itza Tim young he's going to tell us a little bit about the restaurant so tell us about the concept behind Itza and how you guys came up with the idea yeah so we wanted to build a concept that was bringing the speed and affordability that you might find it traditional fast food which might have things wrong with it but the price points are right and the speed is right and bring that to a food that was both nutritious and super delicious and flavorful and that is each other so once you've placed an order how long does it take for your food to come out of the cubby so I mean it on a heavy day we're thinking it's about probably three to five minutes but on a light day all right we're actually able to prepare the food in probably 60 to 90 seconds when they walk in store they're going to see nine iPad kiosks that they can walk up to and they're able to place their order on those kiosks once they've completed their order they'll walk over towards where cubbies are which is where your food comes out and above the cubbies is a large status board that'll say all the different orders that are up and where where to find them so Tim why is in cubby three you can look down go to cubby three you'll see a graphic displayed on the actual door you'll say your name as well as the fact that it's cubby three you tap it you get your food and you leave so one of the the pretty unique elements in our stores is the cubby and so on the door of the cubby is what's called a transparent LCD and effectively it's it's an LCD that you can see through and so what we've built is is a way to see not just the digital representation of your name but you can actually look in and see that overlaid on your food and quite frankly we've been noticing our customers are pretty delighted by it so we're really happy with how how well it's been received one of the we wanted to use technology to automate ordering besides making it a more efficient process is we're actually able to get to know our customers at your average fast food or fast casual restaurant you know that cashier isn't necessarily able to remember every customer that comes in the door we're actually able to remember who you are what you've ordered in the past so that we can make it much faster for you to get your favorites with OneTouch ordering so as we were building this obviously a lot of people equated us to you know things you might see in Japan the automat from back in the 50s there were a lot of sort of correlations made and absolutely we did our research I'm not going to lie there was a ton of research that went into building this experience it didn't just happen and so we absolutely looked at things that were successful in the past what were the pieces of that one that were successful what could we do better how did it fit with our freshly prepared food because a lot of concepts like this are not about freshly to prepared food that is made to order but we are and so we wanted that experience to evoke that as well because it's absolutely important that our food is made to order and super delicious you